When you are dealing in e-commerce, things might look a bit more complicated than selling in person. But don’t let that drown your ambitions! Custom printed shipping boxes are the ultimate packaging solution that offers a lot of scope for reaching out to the world.
Packaging and shipment seem like a lot of work. And it can be overwhelming for a new e-seller who is finding a base to establish itself. Packaging is the right way to launch the brand because it dually impresses customers with the brand’s appeal and shipping efficiencies.
A functional product gets rated after the buyers open the boxes. The first thing they judge the brand by is the packaging. So, it must seize the opportunity to stand distinct. In the e-commerce world, brands advertise on online portals to get noticed. Once customers place orders, the packaging can take over the branding part. This is so because customers highly anticipate receiving packages. They decide whether they want to buy again or not from a specific brand once they see the packaging boxes.
Innovation in printing technology has made it possible to print the boxes as you like. All the branding elements can reflect off the packaging that provides a base for marketing. Just like billboards. But movable ones!
The importance of cutting competition is at an all-time high level. E-sellers find unique ways to impress customers. Here we’ll talk about how customized packaging can work better for shipping and brand recognition.
What should packaging be like?
Before we go into discussing how the packaging boxes must look like, it is more important to justify their existence with their construct. The basic feature is of course to protect the contents. Productive packaging keeps the items safe during shipping and temperature fluctuations.
Every product has an intrinsic requirement to be stored in a specific environment. The packaging can work to provide that with the many material options at hand. Corrugated stock is the ideal stock paper to fit almost all types of products. One can alter its thicknesses and size to match with the intended items. The best part, however, is yet to come. Brands do not have to go for the traditional shape of these boxes. there are more creative ones that can be selected. Such as:
- Top lock
- Auto-bottom locks
- One-piece mailers
- Cylindrical construct, among many others.
The packaging must facilitate the shipment and that is why it must be lightweight, durable, and handy. On top of it, it must be made to impress at the first sight. Customization allows the boxes to be crafted with many custom patterns and brand styles. This is why most brands market their products via their packaging. It gets your branding to the customers’ location and hits the nail perfectly.
What the designs should include?
Experienced stylists cater to this specifically. You can get free templates to choose the perfect design or create the one you have in mind. The possibilities with custom printed shipping boxes are endless.
For instance, it is possible to add colors to the boxes so buyers get attached to your brand image. Vibrant boxes catch attention and your boxes can do that while being shipped from point A to B. You can also add cover tapes, ribbons, foiling, decorative materials, die-cutting, and any custom element to make the packaging more eye-catching.
Custom printed shipping boxes can become your branding tool when they are designed to attract customers. These come in all custom shapes and printing.
All you need to be aware of is that every bit of the packaging styling must resonate with your brand identity. Otherwise, buyers can feel lost trying to identify the products. The brand logo is the most prominent factor on the packaging that helps to make customers highly familiar with the business. Some popular examples include Coca-Cola. The brand is known for its red and black logo. The brand appearance is so distinct that the mere color combo is enough to enable buyers to recognize the brand. That is one of the reasons how the brand has survived more than a century and still going strong.
Encourage enthusiasm among clients
As soon as your package reaches customers, their anticipation must be met with high-quality packaging. This how eBay got hold of such an expanded group of customers. The e-commerce sector requires a good tangible feel given to buyers so they trust the business for future purchases. Custom packaging is your strongest tool to reach that level of reliability. Here is how it does this trick:
- Customized boxes are made to order. You can get them whenever you want. Seasonal promotions call for a higher demand that can be met with custom orders for packaging. In-time deliveries eradicate delays in shipment. Customers rely on brands that ship orders on time.
- The altered dimensions ensure that the items are kept safe throughout their journey. Businesses often face a lot of refunds when their products reach in mutated forms to buyers. Delivering effectively would definitely help to win over more clients.
- Bio-degradable material like corrugated paper is good for lowering carbon footprints and reflecting the brand as a responsible venture. The material costs lesser than other stock paper and thus lowers packaging expenses. Low costs enable businesses to focus more on the products’ quality and hence impress buyers.
- Custom opening formats can be created to give an exclusive unboxing feel. Buyers usually want to repeat this feeling by ordering multiple times. Brands can appear in online videos about the same and promote without incurring extra costs. Many potential buyers often consider these online reviews before choosing brands.
Communicate through the packaging
Another important role that packaging plays is that it bridges the gap between the e-sellers and their customers. Not every info can be given on the websites. Your boxes can contain intricate details about the products. this can eliminate the need for extra catalogs to be sent within the boxes. apart from lowering costs, this would give a better reading platform to customers. Engaging fonts and illustrations make for a gripping read.
The packaging can also take the brand story forward. The whole ad campaign can make more sense when they join the dots through the boxes. Printing helps to keep products safe as well. Handlers can know how to store and carry the boxes when they read the instruction of the packaging.
Your marketing needs can also find a good way to reach buyers. Often brands place their product lines on the packaging. They mention complimenting products and how to use the entire product range. Such tactics may work better than digital ads at times.
Other relevant info like the contact details aids to encourage customer feedback. This holds a lot of value because doing so enables them to take more interest in the brand. it favors buyers too who are looking to try something new and fumble upon your website for a quick glance. A personal experience earns more customers than all the ad campaigns put together.
The packaging offers these and much more to elevate your brand awareness. Moreover, shipment and marketing can be done together and better with custom printed shipping boxes.
Conclusion
By now you would be convinced of getting customized units for shipment. These offer a unique touch to your brand and escalate sales.