If you’re brand new to the realm of data and analytics knowing what Instagram metrics to keep track of may seem like an overwhelming task.
Once you’re at the pace, understanding and analyzing these data points can be transformative to your brand’s success!
To make it more simple to do, we’ve shared 10 Instagram metrics buymalaysianfollowers to monitor for an effective marketing strategy for social networks:
- Reach
- Sales
- Engagement Rate
- Instagram Stories Views
- Instagram Reels Engagement
- Best Time To Post
- Growth
- Traffic
- Saves
- Shares
#1: Reach
If your goal is to boost brand recognition and reach the largest amount of people possible it is important to focus on increasing your following on Instagram.
If a blog post has a higher (or less) reach than normal you can utilize those results to inform future stories and posts.
What hashtags did your use? Did the CTA (call-to-action) optimised for engagement? Did you release the most interested? Was there something different in the images you published that might have led to greater (or less) engagement?
Each of these elements could have an impact on the visibility of your post It’s important to take notice of changes which could cause the increase or decrease of your metrics.
One of the most efficient methods to track your reach and other metrics is to use After’s Instagram Analytics.
It provides you with a visual view of how your content and stories are performing , all on a simple dashboard.
Through Later’s Instagram Analytics, you’ll be able to keep track of up to 12 months total of Instagram feed stories and posts, according to every performance metric, meaning you can identify which been the most successful.
In addition the Further, Later’s Instagram Analytics have separate “Post Performance” and “Story Performance” dashboards -that way you can view the exact way each platform is generating results for your business.
Are you ready to track your performance more effectively? Join Later and look through your Instagram analytics dashboard now!
Touch vs. impressions: What One Is more important?
You may be wondering about the distinction between impressions and reach is:
Reach represents how many unique viewers of the post while impressions show the number of people
who have viewed a particular post (even if the same person saw the post more than five times).
From a branding perspective keeping track of the reach of your brand
(rather than just impressions) is the most effective way to measure the amount of brand recognition each story or post generates.
#2: Sales
Instagram is packed with tools to help brands increase sales through the app –
from integrated product tags to designer-led shopping.
For the majority of businesses, tracking sales metrics is crucial to the success of their business.
Through Instagram’s integrated shopping features you can track key sales statistics,
such as the number of views on the page (and sales when Instagram checkout is turned on) in your Instagram Insights.
In addition to the built-in e-commerce tools, many brands increase sales
by sending users to their links in their bios, allowing them to shop.
Through the Later’s Linkin. Bio software (a mobile-optimized landing page that displays your bio’s link)
it is possible to store products that are shoppable directly from your Shopify store.
You can also track every sale you earn using Later’s simple-to-use analytics dashboard.
This is an excellent method to determine not only the amount of traffic
your content creates, but also how it converts to actual revenue.
Making the Linkin. bio is among the most effective ways to gain more value
from your link’s bio while keeping track of every sale you generate.
Integrating Shopify with your Linkin. bio is possible with the Later’s Growth
and Advanced planet takes only some minutes to set up!
#3: Engagement Rate
It is important to know that your Instagram participation rate can be an important indicator
of how your audience is reacting to your posts. In the event that your users are liking,
commenting, or saving your content your engagement rate will reflect it.
How do you determine how much engagement you have received?
The jury is still deliberating on a definitive answer, but there is a consensus that it’s connected to this calculation:
Divide the total number of comments and likes by the number of followers, then multiply it by 100 to get the percentage.
The best part? If you choose to use Later the engagement rate will be calculated automatically for you. You can then put it down on the calculator!
If you notice that your engagement rate is high, it means that a large portion of the people
who follow you are actively engaging with your content — you’re on to something!
On the other hand, when your engagement level is lower than your average,
that could indicate that there are a number of things.
Maybe your content isn’t connecting with your fans, or perhaps you don’t post at the right time.
Monitoring this measure is crucial to long-term success because it is possible to determine
precisely what appeals to your target audience — and utilize this invaluable information to help inform your next content strategy.
ENGAGEMENT TRACKING TIP: Engagement numbers are often inaccurate when it comes to videos
since people often interact in a video through watching it, rather than clicking “like”.
Utilize metrics such as comments or reach to get an accurate benchmark.
#4: Instagram Stories Views
Instagram Stories are among the best ways to develop relationships with your fans
and keeping track of the number of views as well as taps forward and back will show you what’s actually getting attention.
Every story slide uploaded to Instagram will come with
its own metrics, including responses, impressions, and navigations
You can utilize the metrics associated with each story slide to determine
what is keeping your viewers’ attention, which they keep coming back to and what makes them want to abandon your website.
Here are two primary ways to evaluate your success in telling the basis of your stories:
#1: Watch Through Rate
The watch-through rate of your Instagram Stories is the percentage of users who have followed your story from beginning to finish.
Be aware that this is only applicable for slides that are using more than one slide in your story.
To determine this metric: Watch through rate = Last story number of views/
The first number of stories viewed multiplied by 100.
This will provide you with a percentage of how many viewers followed your story to the conclusion of your tale.
#2: Completion Rate Per Story
The completion rate of your slide measures the percentage of viewers
who watch all the way through this slide (rather than just clicking away after a second).
There’s no method to do this manually, but luckily Later’s Instagram Stories Analytics will do it for you.
This is how the process works: Complete Rate = number of impressions divided by the number of exits/impressions
By using these percentages and calculations You’ll be able to establish an established
benchmark and will be able to focus on increasing engagement with the content on your Instagram Stories.
Get up to twelve months worth of Instagram Stories data with Later’s Instagram Stories Analytics today -It is available for all paid plans!
#5: Instagram Reels Engagement
In the case of Instagram Reels, they’re actually the real deal and an effective way for creators and brands to expand their reach.
From engaging tutorials to showcasing the latest products, Reels are fun and captivating.
What’s more, they are great for boosting the visibility of your brand.
Although Instagram Reels analytics are a relatively new feature in the Insights tab,
you are able to still look at important metrics like comments and Likes, Saves Plays, Reach, and interactions.
Alongside Reel interactions (which show the number of users who have seen the Reel)
as well as Plays (the amount of times your Reel has been played).
If you’ve made use of Reels You can determine how much you’ve earned from your Instagram Reels engagement rate.
To determine this metric, you’ll need to perform some math The Reels Engaging Rate is number of interactions with Reels / Plays 100
TIP Utilizing Plays to determine your engagement rate , you’ll get an understanding of how your Reels compare to each other.
#6: Best Time to Post
The ideal time to publish is a great method to get your message out to the people who’re most likely be engaged by your content instead of when they’re asleep or distracted by something else.
If you’re not sure how to begin We analyzed more than 35 million posts on feeds
(excluding Reels and IGTV) to determine the most popular time to post on every day of the week:
Of course, each one may differ slightly based on the business you run and the customers,
but it’s beneficial to make use of this data to get started.
However, if you’re trying to discover your ideal moment to write We have a great solution that later does all the task for you!
The Later’s Best Time to Post feature automatically calculates your top seven posting times based upon your most-performing posts of the last month:
Further’s Best Time to Post feature is accessible on all plans that are paid.
Upgrade today to discover the most effective dates and times to post on Instagram for the highest engagement.
#7: Growth
Monitoring your profile’s expansion has always been vital however, now —
because of Instagram’s “followed” and “unfollowed” metrics, you can know exactly how many followers get and lose every day.
This level of understanding can be extremely helpful in understanding the content
that helps increase the number of followers you have, and which content causes an increase in unfollows.
If, for instance, you observe a rise in people unfollowing following the sharing of the feed
This could be clear evidence that the post wasn’t a hit by your target audience
and something to be aware of when you create your next content strategy.
However, don’t get caught up in your followers count.
The number of followers can fluctuate due to many factors but in the end the smaller, but more engaged followers are more important.
Engaged customers are more likely to be a fan of your brand,
buy your products, provide valuable feedback and even share the content with relatives and friends.
#8: Traffic
There are a variety of ways to generate traffic to Instagram such as linking Instagram Stories Links to the link you have in your bio.
With Instagram Insights it is possible to observe exactly how many hits your site
or Instagram Stories links receive which means you can utilize it to discover the factors that drive your followers.
TIP Use UTM parameters on your story link to track sales generated by the stories’
visitors using your favorite web analytics software (such as Google Analytics).
This is a fantastic method of understanding not just how much traffic your website creates, but also how it converts to actual revenue.
It’s also an excellent idea to monitor the clicks that are generated by your bio on your landing page (if there is one).
If you are using Linkin. bio through Later you will be able to determine the amount of traffic each post is driving to your company.
#9: Saves
Instagram saves are an effective measurement of which companies are taking note of.
In the case of Instagram saving, people are able to save posts to be saved
for later use by pressing”bookmark” or tapping the “bookmark” icon in the lower right bottom corner Instagram post:
If you track the number of saves that your posts have received in time,
you will determine what content triggers the most saves, and then use that information to help you plan your next strategy.
SAVE-BOOSTING TIP: Think about the type of content your target audience is likely to save for reference
and come to again, such as inspirational quotes or carousel-style posts with helpful tips or educational materials.
#10 Shares:
Shares are the norm when it comes to gaining more attention to your content!
Simply said, shared content reveals the number of times the post was shared to another user via Instagram and is an extremely telling number.
Therefore, by keeping a watch on the content being shared by other users, you’ll be able to get an understanding of what’s keeping the viewers active and engaged.
NOTE: Due to privacy restrictions, this information is not accessible to European users.
When you understand what draws your target audience You can customize your content strategy to meet this need — and make the most of huge click-through opportunities.
A plunge into the depths of analytics can be daunting If you concentrate only on the 10 Instagram metrics to keep track of and
improve your performance, Click Here you’ll be able expand your reach and increase your audience.