Businesses and company owners continued to shift towards a positive direction even though there is a pandemic happening in the world. With the help of advanced technology, the digital platform is flourishing nowadays.
Digital marketing uses digital channels for marketing products and services to consumers. This kind of marketing uses websites, mobile devices, and social media.
To connect with consumers, they use content such as clips and videos to relay their services better. Search engines or SEO services in the Philippines are used as well as other similar channels.
However, marketers face challenges from time to time. To better catch up with the fast-changing environment in social media, they are expected to deliver the right content to their target audience. For instance, they should know whether they need to use long-form video content in digital marketing or not.
Long-form video content, as the name suggests, is a longer video that conveys a more significant message than other marketing videos. It’s intended to be more informative, engaging, and full of value to appeal to and keep audiences interested.
There are many reasons why long-form videos are gaining popularity in the market. The internet’s accessibility and the rise of digital devices are two reasons long-form videos have gained attraction. This is why the demand for online video content has increased.
Long-form videos are a great way to build trust with your audience and establish yourself as an authority in your niche. The business can showcase its expertise and increase its credibility by detail about the subject matter.
If you’re wondering if you should be using long-form video content in your digital marketing strategy, you’re not alone. The popularity of long-form video content is rising, as it provides viewers with a higher level of connection and helps you build a strong relationship with your audience. Long-form videos can help you stand out from the crowd and establish authority while building a loyal community. They can also be a great source of entertainment.
Long-form video content is more effective than short-form video content
Although the two formats can work well for digital marketing, the benefits of long-form video content are more profound. Long-form content evokes a deeper sense of commitment and emotion in the audience, driving higher conversions and longer engagement. Unlike short-form video, long-form videos can engage an audience with emotional content, such as the stories of customers’ experiences during shipping.
According to research, long-form videos are more successful at building brand awareness and creating a relationship with consumers. In addition, longer videos have higher SEO rankings, so it may be better for boosting your website’s search engine optimization. Short-form content can increase views, click through rates, and traffic, but can be less successful for brand building. Here are some other advantages of long-form content.
Short-form videos are designed for mobile viewing experiences. They are highly engaging and tailored for the platform. Social media sites integrate the user experience directly with the mobile device. Consequently, time is of the essence. According to HubSpot research, the ideal length of a video on Instagram is 26 seconds. On Twitter, it’s 45 seconds. And on Facebook, it’s one minute.
As long-form videos are becoming more popular on social media, they can also be used to showcase more information and increase brand awareness. Social media platforms, including YouTube, are the most popular destinations for long-form videos. This makes long-form content a valuable asset for digital marketing. But, if you’re unsure about whether to go for short-form content or long-form, consider this:
Short-form video content gained its popularity with viral videos. Unlike long-form video content, short-form videos are easy to digest and share. Moreover, short-form video content is more effective for cold audiences. A long-form video, on the other hand, has more substance. It will allow you to reach a more targeted audience. The audience will be more likely to engage with you if you include information that is useful for them.
Millennials are highly social. Social media platforms have their own versions of short-form video. Earlier, it was possible to send a picture or audio message to your followers with a tweet. Now, however, short-form videos are the most popular forms of digital content. These social media platforms have embraced the popularity of short-form videos and are even trying to capitalize on this trend.
It helps establish brand authority
Aside from creating a stronger connection between a brand and its target audience, long-form video content is also an effective way to boost SEO. Long-form videos can boost search engine rankings because they have more metadata than short-form videos. Additionally, consumers may share videos organically on multiple platforms. Long-form videos can also increase page views on your business website, as they are more likely to be shared organically by consumers. Finally, long-form video content allows you to create more relevant content for search engines and keep viewers on your website for longer.
In-depth videos can connect brands with consumers and make them feel like a part of the process. They can educate and engage their audience, which increases brand loyalty and encourages them to spend time on your brand. Brands can even use a series of videos to showcase their expertise. With these benefits, it is no wonder that long-form video content is becoming more popular in digital marketing.
One brand that has become a pioneer in long-form video content is BMW. The company has made a series of videos that engage audiences and foster brand loyalty. These videos feature the actor Clive Owen as a hired driver to demonstrate the cars’ performance. In addition, they also feature testimonials from customers. These testimonials are a perfect example of how long-form video content can establish brand authority and create the kind of brand loyalty that businesses need to survive in the digital marketing world.
Unlike short-form videos, long-form video content is also valuable to searchers and can be optimized for YouTube. The team behind Advertising, A Look Behind the Screens created long-form videos with interviews from experts in the industry. The longer content allows brands to tell a complete story about their industry, which is an effective way to create brand authority. These videos also allow brands to interview other experts and share their insights.
It helps build community
A long-form video can educate and entertain an audience, making it a valuable asset for any company’s digital marketing campaign. In addition to educating consumers, long-form videos help build brand loyalty by demonstrating the performance of a product or service in a way that is unique to the brand. Some brands have created series of videos that follow Clive Owen’s character on his daily adventures, encouraging consumers to pay attention to the content.
When making long-form videos, consider the length and theme of your content. Short-form videos may go viral, but they’re not the best way to market your brand online. Make sure to listen to your audience and check the comments section to see what they’re saying. You’ll be surprised at what you learn from their responses and use that information to improve your next long-form video content.
Creating an AMA is a popular format for long-form videos. In addition to answering questions that people commonly ask on Reddit, AMAs give you a chance to expand on the conversation. Similarly, videos are a creative way to respond to questions received via text or email. For example, using a video platform such as HubSpot Video or Loom to record important meetings or personalized recommendations can make your content more valuable.
A great way to leverage long-form videos in your digital marketing strategy is through Pictory, a platform that breaks down lengthy conversations into shorter social clips. Pictory breaks up a 30-minute conversation into smaller social clips. Another example of a long-form video strategy is Shopify. A small-to-medium e-commerce business, Shopify uses videos to build brand credibility, and help its customers get the most out of its platform.
In addition to providing more information about your products and services, long-form videos help create a personal connection with your audience. According to HubSpot Research, video is a top priority for marketing and campaign efforts across all channels. HubSpot Research reports that video has dominated social media, with four out of six video-watching platforms. In addition, the viewer experience created by video is often more authentic.
It provides entertainment
In digital marketing, long-form video content is a great way to reach your target audience and engage with them on a more personal level. This type of content allows you to stretch the same story across multiple episodes, which increases viewer engagement and ultimately sales. A good example of long-form video content is an educational course. While this is often used by independent educators, you can also find them in video libraries that are available for purchase on OTT platforms. Fitness instructors, for example, have turned to long-form on-demand video for their classes. As the gyms in many cities shut down during COVID-19, fitness instructors jumped onboard and started producing their own video classes.
When used for digital marketing, long-form video content is an effective way to increase SEO. In addition to being able to capture viewers’ attention, these pieces also have the potential to improve your website’s rankings. Compared to short-form video, long-form videos are more informative and meaningful to viewers. Moreover, HTML5 video players allow users to view most online videos. In this way, long-form video content is an important part of any marketing strategy.
While short-form videos are ideal for digital marketing, long-form videos have more substance and are better suited for mobile devices. Moreover, short-form messages are easier to spread and are easy to track. As such, they’re an excellent tool for digital marketing. However, the same principles apply to long-form videos as well. Although long-form videos provide more substance, short-form videos are still a valuable marketing tool.
As the number of internet users increases, so do the length of these videos. Long-form videos are longer and can last from minutes to hours. This trend has become more prevalent than ever, especially since the creation of podcasts has helped increase the reach of long-form videos. But the production quality of long-form videos is still far better than that of short-form videos. The average adult spends six hours a day watching videos.
This fosters trust between the brand and its target audience. This allows consumers to share videos on different platforms and directs more people to the brand.
Get to know more about SEO services Philippines and digital marketing to learn more about the advantages of long-form video content; you can do so by reading this infographic from Digital Marketing Philippines.