You probably think of Google right away when you hear the word “SEO.” Given that Google dominates internet searches with a 65 percent market share, it makes appropriate to start with this search engine when discussing SEO. What about alternative search engines? How about the SEO to increase YouTube subscribers and get more YouTube views?
YouTube does have search engine features, despite the fact that you could consider it to be more of a social networking site than a search engine. You may get more views and reach a larger audience by making use of the tools for video search optimization that are accessible. You could even be able to rank your YouTube videos in Google searches if you do it correctly.
Are these the results you hope to achieve? Then have a look at these YouTube SEO optimization tactics to help the network rank your videos higher.
Create the right content when making YouTube videos.
Your content must be intelligently targeted in order to rank effectively on Google and increase YouTube subscribers on YouTube visitors seek out content that is:
- helpful content includes how-to videos and product reviews.
- entertaining content, like kitten videos
- educational, such as news clips
YouTube users mostly seek out entertainment, problem-solving, and new abilities. Consequently, a product ad won’t usually do well on this network.
Let’s look at a brief example of a straightforward Google search for “artificial eyelashes.” A YouTube tutorial for putting artificial lashes can be found in the first page of search results. The vast majority of the videos in Google’s “video” tab are “how-to” videos.
Take a look at the same thing on YouTube. Over 58,000 results are provided here. Helpful instructions are the most popular videos.
This is due to the fact that content that directly benefits the viewers performs better on this platform.
Think About Your Videos’ Length
When ranking videos at the top of viewers’ feeds, YouTube takes numerous “popularity” factors into consideration. These elements comprise:
- Views, Comments, Likes
- shares on social media
- Time spent watched by viewers
While a strong marketing strategy and compelling calls to action can influence your views, comments, and shares, you can take additional steps to increase the amount of time viewers spend watching your videos.
Control your video length is the simple solution. You may rank YouTube videos higher by doing it in conjunction with compelling content that will compel viewers to watch the full thing. However, be careful not to go beyond what is necessary in the video since if you do, your viewers may become bored.
Therefore, how long is ideal? According to data from Comscore, the length of the typical web video in 2014 was 4.4 minutes. Minimatters.com also investigated the ideal duration for video concent. They discovered that the lengths of popular videos often fall between 42 and 9 minutes and 15 seconds, with an average of 4 minutes and 20 seconds.
Rather, locate your video on your computer, right-click it, and then select rename. Use descriptive long-tail keywords to promote your video. When you submit your video to YouTube and opt to give it the same title, YouTube will take that title out for you.
A title like “How to Build Your WordPress Blog For Beginners – WordPress Tutorial” has a number of pertinent keywords, like “WordPress Blog” and “WordPress Tutorial.” A title like this has a higher chance of ranking for this particular topic than one like “Build Your Blog From Scratch.” Here is an example of a video that does well in search results for the term “WordPress Tutorial.”
Take note of how the YouTuber uses a number of popular search terms, like “WordPress Tutorial,” “How to Make a Website,” and “Video Training.” As a result, the same video appears in the Google search results when the keyword “WordPress Tutorial” is entered.
Choosing “video keywords” is something else you should do, as Brian Dean points out on Search Engine Watch. He elucidates:
The article “10 reasons cats are so dang cute” is not what someone looking for “cute cats” wants to read. They want to see adorable kittens having fun, eating, and sleeping!
On the other hand, a person looking up “ankle sprain” wants to read about signs and remedies. Because of this, Google displays a block of ten text articles to such users.
Indicate Tags :
The usage of tags is probably one of the YouTube SEO factors that is most visible. Tags are just words or phrases that describe your video to users and YouTube.
Include the following types while developing tags:
Generic Tag:
This kind of tag gives the most basic definition possible of your video. For instance, “cat” could be used to tag amusing cat videos. YouTube categories like “Entertainment” are examples of generic phrases.
Specific Tags:
These tags delve further into the true subject of the video by utilising previously acquired knowledge. Names of companies and places are examples of this.
Compound tags are tags with more than one word in them. You could, for instance, make your video’s title its own tag.
YouTubers may occasionally want to further specify their video’s tag (optional). A refining tag is useful in a bigger context and cannot be used independently. As an illustration, you may specify that your video is episodes 4 and 5 of your most recent series.
When you submit your YouTube video, you will have the option to add, remove, or create tags.
What’s beneficial is that once you start labelling, YouTube will recommend related tags. Choose it if you discover one that applies because it indicates that YouTube is familiar with the tag and will associate your video with others that are similar.
Don’t add unrelated key terms to your video’s tags only to improve your search engine rating. Make your tag count since you can only use 500 characters total. Keep your content current, and readers will start to see it when they are looking for it.
Also Read : Best Ways to Promote YouTube Video
Put Your Description to Use
You have the choice to include a description when uploading your YouTube video. Not merely a call to action, but also something else.
YouTube cannot see what your video’s audio and visual content are about, as was previously indicated. The text and tags related to the video are where it gets its search information from. In light of this, your description is crucial for your YouTube SEO.
Have you noticed how he peppers his description with phrases like “WordPress Website,” “step-by-step video,” and “WordPress Tutorial for beginners”? There is no doubt that it is assisting him in ranking well as this is what informs YouTube of the subject matter of your video!
Include a description of at least 200 words in length that explains the subject of your video, what viewers will learn from it, and how it will help them. Don’t forget to include any links that direct viewers to additional information via a call-to-action.
A video transcript can be pasted in the description box as an alternative method.
Remember, though, that Google will also be reading this description. Google’s sophisticated algorithms can detect when you’re “keyword stuffing” (inserting an excessive number of keywords) in an attempt to rank highly. In that instance, it’s crucial to write primarily for your audience; keyword placement should then come next. To reduce redundancy and still be readable by search engines, utilise synonyms and similar terms whenever possible.
Assemble playlists
Playlists are another form of “signal” that YouTube and Google utilise in addition to textual hints to determine the content of your video. Videos that play one after the other are grouped together in playlists. However, search engines can detect the topic of the videos in a playlist and how they relate to one another by looking at the playlist title.
Typically, categories are used to organise playlists. For instance, a “Elvis Presley” playlist would contain recordings of his music or concerts.
There are various methods to use playlists:
A series is a collection of videos. Create a playlist titled “How to Build a Wood Working Bench – Wood Working Instructional” and add each of the five videos in chronological sequence, for instance, if you’re shooting a video of 5-part tutorial on how to build a woodworking bench.
Even if they are not in a series, put comparable videos together. You might post a lot of videos on pet care if you run a pet shop. You might, however, make a playlist focused solely on dog training. Not only does this benefit the viewers, it also informs Google and YouTube that your videos are linked. Once more, be careful to include keywords in the title of your playlist.
You can include both your own videos and those from other people when you make a playlist. Again, adding videos from other people on pertinent subjects signals to Google and YouTube that your videos are similar.
Your channel’s sidebar and tabs both contain a playlist section. Select “New Playlist” while you are in the playlist section to start a new one.
Go to the video, click “Add To,” and then select your playlist from the menu to add it to your playlist.
Create Links That Point to Your Video
Building links to your content is an excellent technique to rank higher since it demonstrates to search engines that users trust your information, as long as you’ve done any sort of SEO before. When enhancing your YouTube ranks, the idea still applies.
The key is to avoid coming off as spammy; if you do, search engines will penalise you and you risk having your movies removed from YouTube.
Don’t, first of all, spend money on links. This is an ineffective spam strategy. It might be effective in the short term, but in the long run, you SHOULD avoid it.
Instead, consider methods for spontaneously constructing quality linkages. To spread the word about your video, for instance through email or social media, you may design a distribution and/or outreach campaign. In this approach, you are not directly in control of the connections; rather, viewers of your movie will link to it on their own if they believe it to be valuable. By employing this strategy, you can move up the rankings, attracting more viewers and links to your movie.
It’s vital to keep in mind that link building can be a tedious and drawn-out process, but if you’re smart about constructing back connections to your YouTube videos, you’ll start to see improvements in their rankings.
Similar to optimising other types of content, optimising your YouTube videos for search is a simple process. Long-term success can be achieved with a strong keyword strategy, intelligent outreach, and organic link building. Just remember to utilise YouTube-specific features like playlists, and you should start to see an increase in views and subscribers.
But reading all of that, if you feel that you can’t do it alone then you can contact a video marketing agency like Video Boosters Club, Promozle. It would be the smartest idea. Because they will do the promotion part for you and they will also help you to achieve a higher number of engagement, likes and increase YouTube subscribers. They will also make sure that you will get more YouTube views. That way you will be benefitted and make some cash when you are sleeping, fast.