The logo certainly plays a significant role in promoting a business. This is the main reason why most businesses and startups carefully focus on a logo design before they start their businesses. Because it helps their brands or businesses to become a popular brand identity. Need to know how to design a logo like a professional logo designer and have all the resources you require in just one post? Then this is the post for you. Learn professional logo design in only five steps!
- Learn What a Logo is and What It Represents
You must understand what a logo is before you design beautiful a logo, what it represents, and what it should do. A logo is not only a mark – a logo reflects a commercial brand of business through the usage of fonts, shape, color, and images or pictures.
A logo is for inspiring trust, admiration, and recognition for a product or company and it is our job as a professional logo designer near me to make a logo that will do its job.
- Know the Principles of Effective Logo Design
Now that you know what a logo should do, and what it is supposed to represent you now need to learn about what makes a great logo; the simple principles and rules of effective logo design.
2.1. A logo must be simple
A simple logo design gives easy recognition and permits the logo to be memorable and versatile. Good logos feature something unique or unanticipated without being overdrawn.
2.2. A logo must be memorable
Closely following behind the principle of simplicity, is that of importance. An actual logo design ought to be memorable and this is accomplished by having a simple, yet, proper logo.
2.3. A logo must be timeless
An effective logo ought to be timeless, it will stand the test of time. Will the logo still remain effectual in the next 10, 20, 50 years?
2.4. A logo must be versatile
An actual logo can do work across a variety of applications and mediums. This is one of the reasons why, a logo must be designed in vector format, to make sure that it can be scaled to any size. The logo must also work in only one color.
2.5. A logo must be appropriate
How you place the logo must be proper for its anticipated reason. For instance, if you are designing a logo for toys stores of children, it would be suitable to utilize a childish color scheme and font. This would not be so applicable to a law firm.
For reading on the principles and rules more of great logo design, we highly suggest going through the logo design tips from this article before continuing.
- Learn Off Others Success & Mistakes
Now you have come to know what the rules and principles of logo design are, you may differentiate the difference between a bad and a good logo. By knowing what other logos have succeeded and provided a great insight into what makes a good logo.
For instance, let’s have a look at the classic Nike Swoosh. Caroline Davidson created this logo in 1971 for just $35 however, it is still a memorable, powerful logo, effective without color and easily scalable. It is fluid, simple, and fast and represents the wing in the well-known statue of the Greek Goddess of victory, it is something ideal for a sporting apparel business. Nike is just one of numerous great logos, think about other renowned brands that you identify with and check out their logos, what makes them popular and renowned?
- Establish Your Own Logo Design Process
Now that we have got to know what a logo is, what the rules and principles of logo design are, and what makes a successful logo. This is the toughest part of the five steps and is its own topic in itself. Each logo design process a person is different and experience often is the main element in creating your own logo design process.
- Learn the Software and Complete the Logo
It is usually a good time to begin mastering your software after you have got your design process sorted out but remember you cannot craft a logo by only hopping straight onto the computer.
You can often jump onto the computer to start digitizing your desired logo after you have got your initial concepts and sketches from brainstorming. You can also send it to your client after you have got a great idea(s), get revisions, and ultimately finish the logo and as a result, you have successfully made a beautiful and professional logo.
Conclusion
If you follow the steps I have mentioned above, I am quite sure that you will never need a professional design company, agency or any freelance designer. This information will assist you to create a simple and professional logo design that helps your business stand out.
