An individual opens a product image but soon retreats as there is no information regarding the item. The end results are an increase in bounce rate and fewer sales of the product. An individual might have worked tirelessly to launch that product in the market, but the lack of pitching can entirely fire back. A solution to this issue is the addition of catchy and descriptive product data, which may be fixed by proper product content writing.
A product description is a marketing copy that gives details of a product or specification. This is written to prove an item’s worthiness in the competitive market. The purpose of a product description is to offer consumers crucial data about the benefits and features of the item they are interested in investing in.
Hence, product specification is a vital part of SEO and marketing. However, most entrepreneurs lack the skill to create an eyecatching depiction of the product. Some site owners write descriptions with multiple errors or lack the quality to ignite a user’s attention.
Here a product content writing agency comes into action
These companies have a team of eCommerce product content writers that include unique elements that increase the click-through rate. Ideally, a product description must enhance the product pages by igniting necessity.
Casually briefing back-of-the-box information doesn’t rule in the SEO product content writing services. Hence, the product specification must be crafted appropriately with rudiments like call-to-action, social media elements, urgency-building, etc., to drive organic traffic.
Here are some tricks to make a brand name and boost product sale with the aid of online product description writing services.
Ways to Write Eye-Catching Product Content Writing that Sell
The focal point should be customer
The primary function of a product description writer should be focusing on the kind of traffic to attract. This is an ideal way to understand the preference of clients. Writing a product specification with fluffs for larger mass can make the final copy void of an appealing element.
A product description writing agency uses techniques that interactively address a target audience. They use words that ask questions and cleverly ignite curiosity regarding the product they are pitching. Using the term ‘you’ puts more impact on the content offered.
When writing about a product specification, it is smarter to start by imagining a buyer perspective. Adding elements like humour, trivia, urging words, etc., would make the description enjoyable to read.
In such cases, a seller can hire product description writing services who possess writers affluent with an ideal buyer and the language preference. This would boost the sale and help the company gain brand name easily.
Adding SEO elements
SEO or Search Engine Optimisation is all about product growth and branding. The best technique of introducing the product to the general public is by practising local SEO. This technique helps in listing in the Google Map.
Some may find the SEO process quite tricky and complex to operate. This write-up contains meta titles, meta description, snippets, keywords, etc. Individuals can hire a product description writing agency that incorporates these elements with ease and helps in SERPs’ organic ranking.
Here are some tricks to include the SEO element in product description with ease-
- Include keywords which have high search volume in the product description. This would help search engine to locate the product page and suggest it to users. For this purpose, one can use free keyword research tools or competitive research websites to track the trending search phrase.
- Next smart way of SEO product description writing is adding meta-descriptions, titles, images, videos, etc. These create the first impression in visitors who decide whether or not to check the pages. This technique also increases the click-through rate and thereby increases the product sale.
- Add star ratings and prices as screenshots below the description. This will again help Google land on the product page as there are codes and information that the user is searching. The ratings and price specify Google what the user is looking for.
To fulfil this necessity, hiring a product description writing services would be an efficient way. These companies are well-oriented with SEO techniques and methods of smart marketing.
Reflect the USP
Selling a product requires product promotion and innovative marketing. In the competitive market, there are already similar products that have created a space for themselves. In this situation, highlighting the USP puts a significant impact on the consumers’ mind.
Hence, selling a product doesn’t restrict mundane benefits and features instead pitching the unique factor would be beneficial. The consumer is more interested in knowing how the product helps remove the issues they are facing.
In this regard, new companies can hire scalable and affordable product description writers who make the customers interested in a product by pitching productive, happier and healthier benefits. They cleverly sell an experience that impacts the reader’s taste.
Avoid superlatives
Many face powerful words when writing a product description and foolishly add phrases like ‘excellent quality’. Using these words can be problematic as it negatively impacts a consumer who might feel like cheating. Using self-claiming superlatives that are hard to prove can cause issues for both a product seller and buyer.
This is why a product description writing agency uses logical, persuasive words that suggest USP rather than claims. Adding too much superlative makes a description less compelling and fake.
Moreover, a consumer s smart enough to check third party websites to confirm whether the product pitched is worth the attention. If an individual wants to add superlative, they must incorporate enough proofs to substantiate the fact. Otherwise, they can use a second person tone or add accolades and reviews to prove the claims.
Appeal to consumer’s thoughts
As per a study, consumers tend to buy a product that catches their attention. Even holding the product can increase the desire to own one. But products sold online don’t offer that personal touch. Hence, while writing product descriptions, certain tricks have to be applied to compel the consumer to invest in a product.
In this regard, one can incorporate pictures, images, videos, etc. An innovative way of engaging the reader is by using words like ‘imagine’. This word would compel them to think of their situation and how the product will aid them.
However, in conclusion, the writer mustn’t leave loose ends instead explaining how a consumer would feel using the item would be impactful.
Incorporating mini-stories
Another technique of product content writing to boost online sales is including mini-stories. This removes the barrier between a seller and buyer who feel connected. Ideally, to make the story or reason for product pitching should be persuasive.
Hence, when adding story elements in the product description, some factors must be known-
- Product manufacturer
- The inspiration behind the product
- Issues faced while making the perfect product
- Whether or not the product is cruelty-free
- Does the product have essential ingredients?
- Price point or affordability, etc.
Telling these stories would directly pitch to the consumer who would feel attached and further help in promotion.
Using sensory words
When hiring custom products writing services for a food item, one must check whether the agency incorporates sensory words. This is the right way of increasing sale for a business like restaurants, perfume company, chocolate or snack factory, etc.
Sensory words engage the reader to process and feel the flavour or taste by visualising. Using words like yummy, crunchy, juicy, aroma, fresh, blossom, etc. leaves a noticeable impact on a consumer.
In this regard, one must be aware that adjectives are tricky to use. The ratio must be maintained when producing a product description copy. Adding too many adjectives again makes the writing seem fake and incompetent.
However, introducing few sensory adjectives and power words makes a reader enjoy the experience and trust the product.
Power of social media
The 21st century is social media-oriented. From Instagram influencers to Hollywood movie stars, many celebrities endorse products to boost sale. The logic is simple, a consumer might be unsure about a product and look for the suggestion to buy. Here a product description with hashtags, celebrity pictures, videos, etc. instantly sways the consumer. Usually, a consumer feels safe to invest in a product with positive reviews and celebrity claims. Moreover, adding live comments and answer to the product queries substantiates brand productivity.
Again the support of the press and media gradually boosts the product sale. A product content writing uses this technique of product pitching that is e-commerce oriented and attractive.
Adding some clever elements
Creating a product description with vibrant designs and clear depiction makes the user spend more time on a page. A description with valid points, necessary information is organically appealing to consumers.
Some points a product seller can use when writing a product description are-
- Eye-catching headlines
- Features and benefits in bullet points
- Maintaining paragraph length and spaces
- Proper font size and text style
These formatting techniques also makes it easier for a consumer to read the description easily. In this scenario, hiring a product content writing agency would be more compelling. These companies charge a budget-friendly price and offer quality product description that organically increases product sales.
The product description is an important part of the business. A compelling and robust narrative would attract more traffic to the site that tells a story. Hence, product sellers must incorporate the above-discussed elements to make the specifications delightful and attention-worthy. So, write a good description or hire a little help from a product description writing agency and watch your sales surpass the growth structure.