Today After Google YouTube is the most popular search engine out there. And video form content is supreme now. Especially young generation are very active on YouTube. So there are vast audience on that platform. Every brands and individuals wants to grab the attention of audience. That’s why today you will see lots of competition on YouTube. Therefore, without promotion you can’t survive in the competition. So, if you are a content creator on YouTube then should promote YouTube video on YouTube.
Now you may ask this question, ‘Then how to promote YouTube video and channel?’ That’s where this article plays its main role. Because, In this post I’m gonna share with you some best ways to promote YouTube video. So if you are interested then keep reading…
Best Ways to Promote YouTube Video
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Focus Your Video Optimization on Popular Keywords
It’s no secret how important YouTube SEO is.
There is only one issue:
The majority of YouTube keywords are very competitive.
Additionally, it will be challenging to outperform the large players if your channel is small.
Fortunately, there is a straightforward fix for this problem: centre your video production around fresh, popular search terms.
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In a community post, advertise upcoming videos
Underutilized for promoting upcoming videos is the YouTube Community Tab.
The only thing you have to do is write a post outlining WHY people should anticipate your video.
then give a brief summary of what the video will cover.
In this manner, your audience will be PRIMED to watch your video when it goes live.
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Use “The Sequel Method”
The Sequel Technique is a brand-new tactic created to increase the number of views you receive from “Suggested Videos.”
However, if you would rather read, follow these steps:
Find a well-liked video in your field first.
Second, consider the positive aspects of that video. and improve it further.
The original video can be enhanced by:
- Animation and graphics
- Sound quality
- Pacing
- Overall calibre of the video content
- Delivery of content many more
Basically, try your hardest to produce a video that is 5–10 times better than the most widely watched video.
Finally, optimise your video by employing a few of the same keywords as the well-known video.
You should therefore use those terms in the video’s title, description, and YouTube tags as long as they adequately represent the content of the video.
Why?
In the Suggested Video section, YouTube aims to present relevant videos.
To appear in “Suggested Video,” match tags to well-known videos.
Additionally, you have a significant probability of your video appearing next to a famous video if the metadata for your video is extremely similar to that of the popular video.
4. Employ the built-in promotion tools on your channel.
Did you know that YouTube offers three free options for promoting videos to every channel?
It is real.
Unfortunately, the majority of individuals don’t use these fantastic tools.
Spend some time with these three features if you’re seeking for a simple strategy to advertise your YouTube video.
YouTube end screens are an excellent method to highlight further excellent videos from your channel and increase your subscriber base.
YouTube cards are less effective than End Screens. However, they offer a fantastic way to direct visitors to some of your best material.
as in YouTube Cards
Adding a subscribe button to every video is possible with the branding watermark.
5. Spread The Word About Your Videos On Forum and Q&A Websites
Some of the finest locations to advertise your movies are on forums, Reddit, and Q&A websites (like Quora).
Why?
There are two main reasons why people visit these kinds of websites:
For fresh content
To receive answers to their inquiries
And both of these things can benefit from your video.
Take the case where you recently released a new video regarding the Paleo diet.
Finding areas where Paleo devotees go to find fresh information about the Paleo Diet (such as the r/paleo subreddit) is your first step.
Find venues to distribute fresh content
Share your video with that group after that.\
Reddit video sharing
You shouldn’t merely include a link to your video. A thorough post should be written outlining what the community can learn from your video. and stay around to respond to queries and take part in the discussion.
Additionally, you can utilise your video to respond to queries on Quora.
Just look for open questions related to the subject of your video:
Search “link building” on Quora
After that, respond to the person’s query. Finally, include a link to your video at the conclusion of your response in case readers want to see more.
6. Increase the click-through rate of your video
The click-through rate (CTR) of your video is significant for two reasons in particular.
Reason #1: More views on your video equals a greater CTR.
For illustration, suppose your video is the third-most popular on YouTube.
Third place for your video in a YouTube search
And the CTR for that video is 4%.
For that search, your organic CTR would be 4%.
Well, if you can increase that CTR to 10%, you’ll automatically receive 2.5 times as many views.
An increase of 2.5 times in views
Reason #2: The CTR of your video is one of the ranking factors used by YouTube’s algorithm.
In The YouTube Creator Studio, they specifically declare that:
Statement from YouTube’s Creator Studio
Also Read : YouTube music video promotion service that actually works
7. Increase the volume of your top traffic sources
The various websites that people use to find your YouTube videos are referred to as “Traffic Sources.”the following are the main traffic sources:
- Google search
- Recommended Video
- Explore features
- External (Social media sites)
- And if you discover a particular traffic source that is effective for you, focus even more on it.
The “Reach” column in YouTube Analytics allows you to view your most reliable traffic sources.
Analytics for channel reach
As you can see, YouTube Search is my main source of traffic.
(With recommended videos coming in at number two.)
To increase views from the Suggested Videos area, I employ techniques like The Sequel Technique.
However, if your proposed video strategy is working, you should probably devote more time on SEO.
You see what I mean?
8. Pay Attention To The First 24 Hours
The first 24 hours after a video goes online are VERY critical for YouTube marketing.
This is because YouTube frequently highlights fresh, well-liked videos on users’ homepages.
So, if your video gains popularity soon after being live, you may experience a sharp increase in views from YouTube’s home page.
first 24 hours, increased traffic
9. Use “The Preview” To Post Your Videos On Social Media
One of the best methods for promoting fresh YouTube videos is social media.
For this reason, I consistently let my Facebook, Twitter, and LinkedIn followers know when I upload a new video.
Sharing videos on social media has one drawback: most social media algorithms prefer material that keeps users on the platform.
(“Native content,” etc.)
Therefore, social media platforms like Facebook will BURY your post if it is only a link to your most recent video.
Fortunately, there is an easy fix for this issue. The video sneak peek.
The specific steps are as follows:
- Take a 30 to 60 second clip of your video first. This video ought to be able to stand alone. Your clip can, for instance, be a useful tip from your video or a humorous scene from it.
- Next, post a video of that clip to social media.
- Lastly, provide a YouTube link to the complete video in the opening comment:
- Comment on the full video link.
Your post might have a GREAT reach because it contains more than just a link to YouTube.
And if your clip is compelling, viewers will want to see the complete video… which they can do with ease because of the link in the comments.
10. Distribute Your Video to Subscribers’ Emails
It’s wonderful to promote YouTube videos on social media.
But nothing beats email if you want to obtain the maximum viewers for your video.
This is how you do it:
Write an intriguing weekly email beforehand, in which you explain the significance of the subject of your video.
Then, move on to how your video can assist viewers. as well as a video link
How Your Video Will Help: Email
There are now two ways for your newsletter to connect to your YouTube video:
- Send a link to the YouTube watch page to your contacts.
- Put a link to your video in a blog post. directing them to that blog post.
Personally, I direct folks to my YouTube video.
By doing this, I increase the number of views, comments, subscribers, and other engagement signals that YouTube considers.
However, you might make a case for directing your email readers to a video that is already integrated on your website.
The benefit of directing visitors to your blog rather than YouTube is that you are driving traffic to your own website.
Additionally, when people share your video, they also promote your website, bringing visitors to you. Additionally, community and conversation take place on your website.
The drawback is that your video will probably receive less views as a result.
Additionally, when someone comments on your article, they are not commenting on YouTube. Those missing comments hurt a lot, especially in light of the fact that comments can boost your YouTube ranks.
Having said that, there isn’t a single “optimal” method for getting your newsletter subscribers to see your video.
Each strategy has benefits and drawbacks. In the end, the decision is yours.
Conclusion
These are the best ways you can promote YouTube video. But you have to do this. Otherwise you will be lost in the crowd of millions of, billions of YouTube channel. So apply these tips to stand out you need it. And if you think that you need a professional expert level help then there are lots of video promotion services out there to help you out. You can choose a best promotion company according to you and your budget. But in my opinion there is a company that is best among them, and that is Video Boosters Club. You can contact with them anytime. They are very professional and ready to lend you a dependable hand towards you.
So if you want to hire a promotion company then from my point of view this is the best. But rest is in your hand.