It’s no secret that thriving in the gambling sector requires a sharp analytical mind and staying abreast of all the latest news that affects the casino world. Of course, you could always rely on phenomenal luck, but unfortunately, not everyone is blessed with such a gift. As it turns out, cold, calculated strategy tends to yield better results over time.
That’s why we’ve taken it upon ourselves to collate and organize the wealth of data in this lucrative niche and share our findings with you.
The Thriving Gambling Statistics
Perhaps the most concrete measure of the industry’s profitability and demand is its revenue.
Global statistics indicate that 26% of the world’s population engages in gambling activities regularly. That equates to a staggering 1.6 billion people. Another interesting tidbit: 4.2 billion people gamble at least once annually.
While traditional brick-and-mortar casinos have been historically more profitable, the online marketplace tells a different story – online betting has surpassed casinos and slots by several orders of magnitude in terms of revenue.
How Much Do Global Gamers Spend Annually?
When we talk about countries with the highest average gambling expenditure per capita, Australia proudly takes the lead. There, gamers spend upward of $900 per year on gambling. Singapore, a relative newcomer to the gambling legalization scene, ranks second with $890 per annum. Despite Las Vegas being synonymous with gambling, the United States comes in third, with an average spend of $505 per person. Following close behind are Ireland and the United Kingdom, where the fully legalized gambling environment sees average expenditures of $490 and $377, respectively.
These numbers highlight just how rapidly expanding and dynamic the gambling industry is in the modern business landscape.
Key Gambling Markets
Down Under: Australia’s Gambling Scene
Australia is undoubtedly a promising GEO for gambling ventures. Currently, the Australian market is valued at over $150 billion. To give you a bit of insight into the target audience:
As of 2020, the population was about 25.6 million people, with 11,656,460 Facebook users. This means more than a third of the entire continent’s population is active on Facebook, suggesting a hefty audience for the right targeted content. For those looking to tap into this market, it’s wise to dive into our insightful material on setting up and driving traffic through FB applications.
Canada’s Gambling Tapestry
While Canada boasts the second-largest land area globally, its population size doesn’t rank nearly as high. The country’s official languages are English and French, so be sure to check which language is prevalent in particular regions before launching your campaigns. Some enticing facts about the target audience
For those in the gambling business, Canada is a goldmine with a diverse range of games that are not restricted by the government. Casinos are accessible to all income levels, from students to pensioners, making it an alluring prospect, don’t you think?
The American Betting Landscape
The US gambling industry is currently valued at $261 billion, with 1.8 million people employed in the sector. Since 2010, the revenue of gambling operations has been on a steady rise. The most renowned gaming hubs include Las Vegas and Atlantic City.
Americans are among the most enthusiastic gamblers globally, a trait that seems to be a cultural hallmark passed down through generations. Coupled with their ‘positivity above all’ mindset, they are generally open to parting with money—big or small—to continue playing.
With an average weekly salary hitting over $900, Americans represent a prime audience for gambling initiatives. It’s worth noting that 88% of the US population uses the Internet, with 68% utilizing mobile internet—crucial information for marketers. The recent legalization of online gambling and the surge in popularity of online casinos—propelled further by the pandemic in 2020—cannot be ignored. It’s also important to remember that the gambling market isn’t just regulated by federal law; individual states have their own set of laws governing the industry. Discover more fascinating insights into the industry by visiting Best from the Bets for a thorough overview that’s just a click away.
Exploring the Growth of Gambling Markets
The United Kingdom’s Betting Landscape
The gambling market in the UK is thriving, showing a steady upward trajectory. Astoundingly, research indicates that 32% of Brits engage in gambling activities at least once weekly—that’s a staggering one-third of the population! It’s no surprise that the full legalization of online gambling has had a profound impact, fuelling the gambling enthusiasm among the populace.
Regulation of the UK gambling scene falls under the purview of the UK Gambling Commission, an entity that keeps a vigilant eye on online casinos, imposes fines for any breaches, blocks illegal sites, and issues new licenses. It’s noteworthy that the UKGC license is held in high regard globally, primarily because of the stringent criteria that operators must meet to obtain and retain it. These high standards are put in place to safeguard British players’ interests.
According to the regulatory body’s stipulations, operators are to regularly conduct self-audits of their operations. Additionally, they must adhere to the technical requirements set by the UKGC. This includes monitoring access for at-risk individuals and promoting awareness of gambling’s potential adverse effects, along with providing options for self-exclusion.
Macau’s Gambling Haven
Despite China’s strict prohibition on gambling, Macau stands as a remarkable exception. Over time, it has blossomed into one of the world’s premier gambling hotspots. In 2018, the net revenue from gambling in Macau hit an impressive $38 billion. The Macau Gaming Inspection and Coordination Bureau serves as the regulatory watchdog, overseeing the city’s 38 casinos, which include major industry players such as Wynn, Sands, and Melco Crown.
Betting Statistics Unveiled
Offline Betting: A Global Snapshot
Asia dominates the offline betting revenue chart, where the market value surged from €18.3 billion to €20.3 billion in 2019, claiming a hefty 55.2% of the global betting market share. Europe trailed behind, its share dipping by 1.4% to €9.2 billion (26.5%). North America took the third spot with its €2.4 billion revenue, making up 6.7% of the global stakes.
Online Betting’s Rising Popularity
The online betting landscape paints a different picture. Europe leads the charge with earnings of €8.6 billion. The market grew by 3.9%, securing a 48% slice of the online betting pie. Meanwhile, Asia experienced a decrement of 2.4%, concluding the year with revenues of €7.8 billion.
The year saw the offline betting sector expand by 4.1%, while the online equivalent soared by an impressive 8.5%. Overall, the gambling industry’s profits increased by 4.3%, influenced by the growth of both online and offline segments by 7.6% and 4.1%, respectively. It’s clear that in terms of revenue growth, the online segment outpaced its offline counterpart by a significant margin.
The Future of Online Betting
The surge in the online market is evident even in 2024. With global lockdowns enforced across major gambling hubs, it became clear to operators that online platforms represented the future of the industry. This pivot was not misguided as the pandemic led a considerable percentage of players, ranging from 30% to 80% depending on the region, to transition from offline to online gambling. With a decade of experience under our belts, we assure affiliates that our experts can match you with the best offers suited to your traffic and preferred geographical areas of operation.
