Generally speaking, consumer behaviour around the holidays is unparalleled. It is equally important for all firms, so now is the perfect moment to intensify your holiday marketing initiatives in order to control corporate revenue.(promotion strategy)
A thoughtful Christmas marketing plan can increase sales significantly and keep customers by fortifying bonds with them. Over $685 billion will be spent on gifts and other holiday goods, with holiday shopping totaling $807 billion.
Customers who are planning to spend money by performing last-minute shopping or who are looking for certain services or products for the upcoming year can be engaged by an effective marketing campaign. You have a distinct advantage over your rivals if you are in the forefront of their thoughts.
Important Components of an Effective Holiday Marketing Plan(promotion strategy)
It is imperative to plan ahead for Christmas or any holiday campaigns in order to take advantage of them and have success with the methods. The marketing strategies encourage your customers to make additional purchases when they are successfully implemented.
Here are the essential components that make up an effective holiday marketing strategy and a positive shopping experience.
Identify your target market.(promotion strategy)
Develop a clear understanding of your target audience by identifying and segmenting them. Find out what channels they prefer to use; do they prefer to use a desktop or a mobile device to access information? Making wise marketing decisions for holiday promotions is facilitated by these insights.
2. Examine the most recent holiday advertising campaign(promotion strategy)
You can better understand the behaviour of your target audience by reviewing the results of prior holiday campaigns. You can discover more about historical trends and how they affected the expansion of your company. To set goals for a more effective holiday marketing campaign, gather all the information possible.
3. Establish your goals.(promotion strategy)
Setting attainable objectives for the approaching holiday season requires an understanding of your target demographic and an assessment of the prior holiday campaigns. Your goals will become more customer-focused as a result of the insights, and you’ll also increase your chances of making as many holiday sales as you can.
4. Track your KPIs.
After defining the objectives of your holiday marketing campaign, you must specify the important business KPIs in terms of reaching a specific percentage increase in sales. To provide exceptional holiday customer service, you must decide which customer engagement tools and procedures you need to interact with clients instantaneously across their chosen channels.
Brands may increase their revenue during the holiday shopping season by implementing the proper marketing strategies, methods, and technologies. Here is a list of the top Christmas marketing concepts, along with real-world examples, that can help companies boost sales and forge enduring bonds with clients.
1. Make your website more unique for your holiday marketing strategy.
The holiday season can account for approximately 30% of a company’s annual revenues, making it the ideal time to increase income significantly. Therefore, the ideal holiday marketing plan may be to get your website ready for holiday shoppers.
The user experience is improved through a new home page design and Christmas holiday themes that demonstrate increased interaction. By include some components that always benefit from a new design, especially during the holidays, you can boost your website’s traffic.
Personalized website design ideas for Christmas marketing campaigns
Emphasize joyful CTAs Holiday-themed calls to action are a terrific approach to entice your online audience to make purchases. Use the appropriate content and colour while optimising your CTAs to get the most transactions possible throughout the holiday season.
Keep your message simple. Make sure the messaging on your website is very clear. It should explain the advantages buyers would receive from using your goods or services.
Include customised Christmas greetings – Use eye-catching live chat widget widgets and personalised greetings messages to draw website visitors in and persuade them to look through the holiday bargains.
Design banners or pop-ups that feature details on a huge site-wide offer or a sale that covers an entire product category
Increase the speed at which websites load—a delay of just one second could result in a 7% decline in conversions. The experience of website visitors is impacted by page loading speed, particularly during the busy holiday season.
Popular platform REVE Chat provides consumer engagement solutions useful in enhancing interactions and customising the website. Start a free trial of a reputable customer service solution to move toward individualised communication.
2. Grant VIP clients early access
Before the holiday rush, reward your subscribers with early access offers. This encourages shoppers to make purchases prior to the holidays. Your subscribers will experience a sense of exclusivity as a result of being the first to receive a good discount.
Additionally, you can reward your devoted clients by sending them email campaigns with special discounts that are only available to them, special offers for clients who participate by posting their experiences, images, and reviews on social media, and early-bird discounts to generate buzz before the holiday shopping season officially begins.
With its “Get First Dibs” call to action, Birchbox accomplishes exactly the same thing.
How might providing early access improve the effectiveness of your holiday marketing campaign?
Giving premium clients early access will help you keep your best consumers by providing them with exclusive holiday bargains and incentives.
Please your clients – VIP clients will be content and continue to buy if they feel special and exclusive, which will keep them coming back for a very long time.
Start your sales early – You will benefit from starting your sales before the holiday craziness. It makes it simpler to handle and complete orders prior to the bustle of the Christmas season.
3. Hold social media contests for the holidays.
Giveaways are a fairly affordable way to interact with your followers, gain new ones, and generate excitement for an impending event. Typically, asking followers to share, like, comment, etc. is an excellent approach to increase interaction on your giveaway.
Giveaways have been used by brands in the hopes of increasing interest in and sales of their goods and services. You can simply get your target audience enthusiastic about the approaching holidays and your brand by using giveaways and promotional contests.
You can easily choose between a Twitter hashtag contest, a photo caption contest on your Facebook page, hosting a holiday quiz, or holding a make-a-wish competition depending on the size of your staff and budget.
With the goal of performing 12,000 mini-miracles throughout the holiday season, the Canadian airline set out on an ambitious endeavour. The entire workforce took part in the initiatives to cheer up more than 13,000 people over the holiday season. Through this holiday marketing effort, WestJet truly celebrated the spirit of giving.
4. Strengthen your mobile marketing approach
Mobile devices made up over 61% of the traffic to retail websites.
This indicates that the majority of consumers prefer to browse products and place mobile orders. You must focus on developing a cutting-edge mobile marketing strategy for the Christmas season rather than ignoring the power of mobile devices.
During the holiday season, mobile sales exceeded $35 billion. Holiday-specific mobile app optimization can increase sales conversions and improve user experience.
For instance, Walmart updated its mobile SEO approach and provided consumers who downloaded the app with a sneak peek of their impending discounts.
In a similar vein, Amazon provided bargains that were exclusive to mobile devices and not available online, as well as personalised rewards to app users via push alerts. It boosted user engagement and drove traffic to their mobile app.
The following are best practises for mobile marketing strategy:
- To guarantee the best possible client experience on your mobile channels, use A/B testing.
- Consider your onsite mobile experience as you optimise your messaging. For example, completing forms on a mobile device can be difficult. By broadening your mobile CTAs, you may improve the onsite user experience.
5. Use video marketing to promote the holidays
Why should you use video in your seasonal advertising?
Because video is the only effective way to convey a Christmas message. You can sell your entire business through video marketing, not just your items.
Consumers said that 64% of marketing videos they watched on Facebook influenced their decision to make a purchase. Video campaigns have been demonstrated to improve average order value.
Include messaging about holidays in the video campaigns. Holiday messaging in QuickFrame Video Intelligence’s social video advertising contributed to a 58% greater engagement rate over the course of the holiday season than those without.
Get inventive and have fun with video to bring some brightness to your holiday marketing initiatives, whether it’s a festive webinar invitation video you send through email, a video you add to your customer page to wish all of your customers a happy holiday season, or a goofy movie you publish on social media.
For the holiday season, consider the following video marketing advice:
Create a holiday theme: You may instantly create a Christmas-themed atmosphere by employing music that includes bells, holiday-themed text effects, motion graphics, etc.
Create a unique CTA by using festive CTAs for various audiences and occasions. As a holiday where gifts are exchanged draws near, think about adding greater urgency to your messaging.
Shoot high-resolution videos since they are easier to extract stills from than low-res ones. Alternatively, if you have the money, engage a photographer to take separate still photos throughout your video production.
Source: promotion strategy , promotional strategies