Instagram marketing tips can be a bit confusing, especially for beginners: Build followers, create a profile, test filters, post stories, Instagram bio. So I asked a real expert. In the interview, you will find out her story, but above all, she comes up with the best Instagram marketing tips for networkers. What are the DOs and DONTs for building customers and partners? Which serious mistakes can cost you all of your followers in a short time? And how do you do it right?
Instagram Marketing Tips – No. 1: Authenticity with Networkers – “Lead with the Product or Lead with the Business”
In addition to Bianca’s tip in the interview to always remain authentic, we have to take a closer look at our networkers. Because what exactly does authenticity mean? Certainly not to post the products every day and every minute or to piss off complete strangers.
Lead with the product
Every networker should decide in advance whether he/she will get tips and solutions for the product or for business. Let’s assume you are a business partner in a health & wellness company. You may have SkinCare products in your portfolio. Then these could reduce wrinkles, eliminate skin problems or be useful for makeup. But what exactly is the benefit for your target group?
With these thoughts in mind, you could, for example, help women regain self-confidence by looking more youthful (as I said, just one example). So you can regularly post book recommendations, possibly pack your own morning routine in a story in which the products are used in a natural way, etc. pp. With this approach, you have a wide range of content ideas. Of course, you should love what you post there 🙂
Lead with the business
If you prefer to report on your business partnership, then think about a target group and the possible benefits here as well: For example, can you show a young dad how he can have more time for the family with network marketing? And what does network marketing actually mean? Would you like to help others with personal development and bring them together with leaders from your business? Do you want to show pensioners how they can possibly improve their retirement or go on trips more often through lifestyle offers from the network?
Here, too, the benefits follow immediately. More free time for the family means a lot more to a young dad than money! You could post testimonials from other fathers or just start a recreational community. With the Meetup platform, you could start a group and meet new people. Even this process can be packaged as a story.
The main problem most networkers face is a lack of creativity. You quickly lapse into “odds mode”. In other words, they think that if they spam a lot they will find “a blind hen”. 😉 You definitely know better now.
Read more:- Buy Real Instagram Followers Canada in Reliable Price
Instagram Marketing Tips – # 2: 10k is better than 9k
This point can be processed very quickly. You need 10 thousand followers so that you can direct people to further links from your postings. Thus of course also affiliate links with which you can earn money. Or for partnerships etc. pp.
So the topic of building followers comes to the fore for many. But listen carefully to what Bianca says about it in the interview. It is no longer so easy to win chunks of new followers with one-two posts. Therefore, you have to think twice about whether you really focus on it.
Otherwise, there is only space in your own profile description for a further link. But that’s not a problem. In any case, use so-called CTAs (Call To Action), i.e. calls to action in your postings. “Comment”, “tell me your opinion on it”, “take a look at the story”, “just visit me on successswolf.de” or or or. Write it or just say out loud what you want from your followers.
Always make sure that a high rate of communication is achieved. But I’ll come to that again in a moment.
Instagram Marketing Tips – No. 3: Why don’t a picture say more than a thousand words ?!
Yes, yes, an old saying that often doesn’t work on Instagram. “A picture is worth a thousand words!” Never. Because before your picture is really “ripe” for a professional Instagram post, you can spend a few hours on it. Do you really want that? Working with image editing software is certainly not that simple. And let’s be honest, don’t you think authentic pictures that were shot from the hip are better anyway?
Pay attention to your communication rate! Do people comment more on pictures or on stories? With certain filters, is the rate higher than the cut? Great, then use it more often. Keep an eye on your topic. Don’t confuse the followers. If you are a mom with a small child and post “mom things” all the time and all of a sudden only spaceships, then you will be able to watch your number of followers descend.
So try to work out your own style. What suits you best? What do you have time for anyway? Can you write a longer story for a picture that will help your followers? Or do you just want to snap a few pictures of you lying on the beach (yawn)?
Whichever path you choose to take, make sure that it suits you. Do not torture yourself. Have fun!
Instagram Marketing Tips – No. 4: Why Cooperation Isn’t a Sign of Greed?
You probably know the postings with the little #advertising hashtags. Or the words advertisement, promotion, product placement or long-term advertising, etc. Instagram and all other social networks can no longer be imagined without them. That’s definitely not bad either.
It is only elementary that you accept or offer the appropriate cooperation. In doing so, you shouldn’t look primarily at the money. Think Instagram Marketing Number 1! It just has to fit.
For example, I could very well imagine entering into training cooperation with Bianca. She could introduce our network team to the “secrets” of Instagram marketing. We could then benefit from new customers and partners. On the other hand, our charity theme “Caring Hands” could fit perfectly with Bianca’s themes. You could also collect a bonus with donations. And so there are many, many options.
But don’t spam people who have a few tens or hundreds of thousands of followers. Like everywhere else, you have to develop a relationship with people. You don’t kneel in front of the next woman on the street and say: “Would you like to marry me ?!” 😉
Instagram Marketing Tips – No. 5: Why you can’t be a running drum ?!
Do you know that? Someone posts how great their latest product is. And then again the next day. Then again and so on. It’s always the same product. Same brand, same company. How dumb is that?!
Just like you, other people don’t want to be spammed. And who cares that you have something new? It matters what your follower could get out of it!
A good marketer knows that he must first deal with the formula: topic + target group + problems = niche. What benefits do your network products bring? What exactly does your follower get out of it? Are there any other things that can help? Do you have other video information, studies, charity projects or anything else?
As I wrote above, with Lead With The Product, you have to be able to offer a mix of content. Build the products into your life. But also show what benefits it has brought you. And combined with other options. Don’t be boring and be a spammer! Be creative at all! 🙂
Instagram Marketing Tips – # 6: How Consistency and Continuity Shape Your Success?
Forever is the longest! Ever heard But do you really want to live forever? 😉 (Somehow I have the song “Forever Young” in the back of my mind now.)
Instagram might one day no longer play a role. And basically, it’s a means to an end. You manage to make people aware of you with this tool. Ideally, you solve their “problems” and everything is fine. But you will change! At some point, completely typical change processes take hold. So you have to decide right from the start whether your target group “grows past” your topics or whether you “continue to grow” with your target group.
So the consistency of the content sometimes remains and sometimes it changes. Think of “Old Spice”. The brand that only “old men” used to consume. Their target group has practically died out over time, as tough as it sounds. Now “Old Spice” could have ended it all or they change the consistency of their marketing. That’s exactly what they did. Nowadays this brand is popular again with younger men and they can “keep growing” with it.
What kind of content, in what form, can you bring out regularly?
If you’re not sure yet, give it a try. The important thing is that you find out and then stick with it. So it happens that your followers are waiting for it. You are sitting in front of the Instagram news feed and you know exactly: “Something from the wolf of success will come back soon. It has to be ready at any moment. ” 🙂
Why is this the case with good Instagram accounts? Well, because you can solve your target group’s problems. And the problem can only mean that you are an entertainer and drive away their boredom in a way that they love. So keep it up!
Instagram Marketing Tips – # 7: How do you push your engagement factor?
There is nothing like engagement in an Instagram community. Via comments, hearts, mentions and live conversations. All of this adds to the reach of your account. In combination with a few hashtags, you can quickly build followers and get collaborations.
But it takes a lot of time! Don’t forget that.
Answer questions, research topics, produce content and hold conversations. According to Instagram Marketing Tip No. 5, these things must be implemented continuously, with a certain consistency. Therefore, do not set yourself too much. How much time can you really spend on Instagram each day? What is it worth to you?
I know it’s hard to tell Especially in the beginning. You’re looking forward to a few comments and mentions. But that can also degenerate very quickly. Make your own rules and communicate that with the community. I am often only active in the afternoon because I advance my agency and network business beforehand. For me, Instagram is just a marginal platform for synergy effects. Especially for my Facebook advertising. But that’s another topic 🙂
If you see accounts with tons of followers, but no activity or commitment, then this account has very likely bought followers. So don’t be blinded by the number of followers. An active community is worth a lot more! So it’s up to you whether you press the Facebook share button or leave a picking point! 🙂