Successful marketing strategies reach a wide audience, and social media is no exception. With nearly 70% of Internet users engaging in social media to some degree, it’s a perfect way to expand your digital footprint.
When it comes to advertising via social media, there are a few things to keep in mind. From informative posts that attract followers to “clickbait” content that entices readers with sensationalized headlines, using the best ad copywriting techniques makes all the difference between getting read or ignored by your target demographic. So what do these best practices entail? We’ll explore that below!
Be informative
The purpose of an informative post is either education or problem-solving through storytelling. This type of ad shows readers how they can use your product or service to solve a problem they might encounter.
One informative ad post we love comes from Malerie Yolen-Cohen, President and Creative Director of Mad*Pow: “The Anatomy of a Successful Design Review”
This informative article tells readers stories about design reviews and how to make them effective and productive. The informative style helps the reader understand examples that show how this information applies to their own work life. Other informative posts we’ve seen include “20 Things You Might Have Missed at SIGGRAPH 2016”
and “(10) Productivity Tips When Working From Home.”
Be convincing
The second type of ad copy is used to persuade readers of the benefits or features of your product or service. For example, this informative post on how to do color theory sells Pantone’s Color Matching System as a way to create new color combinations for designers: “The Art & Science of Color Theory for Designers”
By using clear calls-to-action that show how using this system can benefit users, the informative social media ad still makes it clear why their product is worth purchasing by showing its usefulness right away.
Keep in mind that informative ads are not just informative, but persuasive as well! 3. Be catchy The third category of social media posts may be most intriguing (and familiar) to some readers. “Clickbait” content uses sensational headlines and informative teaser text that entice the reader into clicking on a link. Posts like this one from Vice’s Motherboard.
Start with a grabber, informative teaser text, and then include informative links at the end of each sentence. The informative style keeps readers engaged – but it can be an art to do effectively. In the example below, Vanity Fair’s “20 Things You Didn’t Know About ‘Buffy'”
This post does not go into details about how to keep the audience’s attention like the informative post above, but simply gives people an entertaining and informative teaser. However, informative ads can also be witty and informative at the same time: “How To Make The Most of Your Post-Turkey Day Hangover”
Here, we get a quick glimpse into what this informative article will contain (in fact, there is even more informative teaser text right after this), and it makes us interested in reading more of their tips on dealing with post-sugar comas. By being informative AND humorous at the same time, this informative social media ad might just convince someone to read its content!
Be engaging
The final tip in writing effective social media copy? Be consistent! Whether you choose informative, persuasive, or catchy as a style of ad copy, make sure you stick with it and don’t mix them up. Using an informative post to end on a note that emphasizes the call to action will help keep your readers from being confused about what they should do next.
In conclusion With these best practices in mind, hopefully, now you’ll be able to write even more effective social media ads that will attract more clicks – and conversions – out of the people who see them!
Be informative
The purpose of an informative post is either education or problem-solving through storytelling. This type of ad shows readers how they can use your product or service to solve a problem they might encounter. One informative ad we’ve seen is “How to Take the Perfect Selfie: 100 Selfies and Reviews”
which shows informative teaser text and links for different selfie photos, providing helpful tips along the way. Additionally, informative ad posts can be humorous as well: “25 Things Geeks Will Understand”
This informative social media post breaks down 25 points that any geek or nerd would understand in a way that is witty and informative at the same time.
While informative ads can also be cleverly written like clickbait, and informative copy should still focus on informing its readers about how they can use your product or service to solve a problem or answer a question it intends to tackle.
Informative email subject lines should give customers enough information in order to make them want to open the email.
Here, we see informative teaser text that asks a question and informative links at the end of each informative sentence that offers advice on succeeding at our first job.
While informative posts can be persuasive as well – convincing people to buy your product – informative social media ads should focus more on educating their audience than selling to them.
Be persuasive
The purpose of a persuasive post is to sell its readers on why they need a product or service by revealing the benefits.
This type of ad copy appeals to human self-interest by promising its readers. That their problems will be solved once they purchase your product. One example of a persuasive social media ad is “Stay Classy, San Diego”
Another informative post with humorous elements is “A Holiday Survival Guide for Designers”
while informative links are not quite as funny. They still appeal to designers’ intellectual side with informative tips that are informative yet informative.
Informative email subject lines should be informative but must also pique the reader’s curiosity. By promising to reveal valuable information about a specific problem or topic in order to stand out from other emails.
A good informative subject line should give readers enough information. In order for it to make them want to open the email without giving too much away.
Be catchy
The purpose of a catchy post is either entertainment or self-improvement through storytelling.
This informative teaser promises five reasons why you aren’t getting promoted and informative links at the end of each sentence. That provides informative details to back up those informative claims. One informative post we liked was “Learn Guitar: A Guide for Beginners”
Easy-to-understand chunks that build on one another as someone learns more about playing the instrument.
The key to making them persuasive is using emotional appeals such as informative storytelling in order to connect the audience.
Make them feel what you want informative links to convince them.
Informative links should inform the reader about why they would benefit from buying your product or using your service.
A good informative subject line for a catchy post is one that intrigues the reader promises entertainment, humor, or self-improvement.
Informative links are not as important as informative content.
When it comes to being persuasive because people are already convinced of their need for whatever you’re selling. By the time they read your informative description.
Be easy to read
The purpose of an easy-to-read social media professional ad copywriters is either informative or entertaining while showing its readers.
This informative teaser promises funny. The informative antidote to a boring informative post and informative links.
At the end of each sentence provide informative details to back up those informative claims.
One fun, easy-to-read post we liked was “How (and Why) To Use #Hashtags”
Fun, eye-catching images combined with humorous, catchy language make this easy-to-read post informative but entertaining as well. With easy-to-read posts, the key to making them persuasive is using informative writing techniques like analogies and metaphors.
In order to entertain your audience while teaching them something new about your topic at the same time.