Technology is a huge part of our lives. Used by millions each day, it would be a mistake for businesses to pass on the opportunity to reach a wider audience. As technology trends continue to advance, the business world has adapted its strategies to deliver products and services to people across the globe using innovative methods and the latest technological devices.
If you’ve yet to implement the newest software or tech trends, it’s probably time to start exploring them and incorporate them into your future business plans. It’s no secret many businesses have had to adapt over the past year, as many individuals now work from home and utilise digital platforms as their main source of income. Technology has paved the way for the future, allowing us to stay connected and reach individuals on a level. It’s a chance for businesses to showcase their creative visions and designs while using new and exciting technology trends to benefit the business, employees, and customers.
Video conferencing
If you’ve been looking to maintain productivity levels while working from home, you may be a fan of video conferencing, which can help to keep you connected with colleagues. We will be shocked if Zoom or Microsoft Teams haven’t made it to your agenda. Some have even utilised these video conferencing platforms to hold social calls with family and friends. According to the CEO of WorkForce Software, ‘we can maintain productivity levels remotely, but we still need human connection.’ Video conferencing isn’t just being used to keep colleagues connected but has saved businesses a lot of money by helping them stay connected with clients and partners too.
Drone footage
Drone footage captures unique visual recordings which can be used for marketing campaigns to deliver a captivating experience to viewers. Businesses can use visuals captured by drones to connect with people on a deeper level as they’ll be able to view the product, work or service as if they were there experiencing it for themselves. Drone footage is commonly associated with travel bloggers and those looking to grow their YouTube influence, and now other markets for looking to use drones as an effective marketing tool. As the property market soars, companies have been searching for new ways to record content to be delivered to audiences in an informative and personal way.
Drone technology provides property businesses with an innovative way to showcase properties and the surrounding area to current and potential investors. The property market can produce unique content for social advertising campaigns and other promotional purposes by capturing drone footage. UK property investment company RWinvest have found great success when using drone footage as part of their advertising campaign to market their investments, and provide progress updates of future developments to existing clients.
Virtual reality (VR)
Many businesses have used VR technology in various sectors in the last few years, including healthcare, retail, finances, and property, to name but a few. Virtual reality can provide content in real-time to people looking to interact with a company, product or service. Popular brands such as IKEA and L’Oréal have developed technology to allow their potential customers to try their products before they commit to buying them. People can visualise their home improvements before investing their time in putting together the flat packs! L’Oréal’s digital features also enable customers to virtually try things like nail polishes and lipsticks to choose their shades without the hassle of actually trying them on. VR is a fun way to engage with individuals looking to buy your products and will surely set you apart from your competition.