Why Architecture Is Not The Same – The Impact Of Visualization And Interactive 3d In Architecture
Julia Morgan, the famous American architect, once said: “Architecture is a visual art and buildings speak for themselves”. Your view is probably more relevant today than ever before. With the advent of computers and digital technology, every visual art form has seen significant changes. And architecture too. Gone are the days when architects or designers relied solely on hand-drawn sketches when evaluating the project. Now is the need to show the final product before you even start building it! This is where the importance of architectural visualization lies. Architectural visualization is the three-dimensional arrangement of objects and interiors of an architectural design using computer graphics.
The replica can be viewed from any distance and any angle. Thus, the 3D visualization becomes a powerful tool with which errors or defects can be easily corrected and changed in the preliminary phase. Architectural designs and projects are very complicated in the modern world and imagine that during the construction phase you discover a major flaw in your design. Imagine the kind of frustration and chaos this could create. The saying goes, “Well started is half done” and there is no better way to start in architecture than a detailed 3D visualization of the design!
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Is 3D Rendering And Architectural Visualization The Future Of Architectural Design?
French sociologist, philosopher and cultural theorist Jean Baudrillard warned that simulation will soon “replace the real thing” Is this gradually becoming a reality?
Well, thanks to the entrepreneurial leadership of Paul Allen, Bill Gates, Steve Jobs and Steve Wozniak and the creation of the computer industry, the business and personal lives of people all over the world Profound changes have taken place. Especially architects and designers. Computers are becoming faster and more powerful. Many people believe that the rapid development of computer technology in the past 30 years has “infused new vitality into the construction industry.” To be sure, the digital age has arrived, and architects, designers and 3D artists are using it to build better, more efficient, and more visually stunning buildings.
3D Visualization Process
3D visualization or 3D visualization is defined as “any technology that creates images or animations to convey a message”. Therefore, since the birth of mankind, it is not surprising that 3D visualization through visual images has become an effective way to convey ideas, from cave paintings and Egyptian hieroglyphs to the technical drawings of Vinci’s engineering Warcraft machine. But what is surprising is the speed of development of 3D modeling and 3D rendering technology and how it affects the buildings we build and live in.
Architectural rendering or architectural visualization is the art of creating two-dimensional images and three-dimensional images that show the attributes of the proposed architectural design. This technology is changing the way we design, which was impossible to achieve 15 years ago. 3D rendering and architectural visualization software enables architects and designers to use intuitive interactive 3D modeling to evaluate “proportion” and “proportion”, and to simulate the effects of lighting, ventilation and acoustics in the interior environment.
Today’s 3D artists are highly skilled and can produce realistic 3D renderings of buildings to provide customers with accurate 3D visualization of the proposed design. These proposed architectural visualizations can represent anything the client needs from proportions, textures, interior decoration, etc., and are usually presented together with “architectural scenes” that perform daily activities.
Throughout history, we have seen many architectural scenes. The biography of Giovanni Battista Piranesi reported that he “had malaria while etching Roman ruins in the wild” (McGrath et al., 2016). This may be something that many overworked architects and designers can also contact, but his achievement is not only an extraordinary milestone in the development of drawing technology but also as a representation of architectural scenes. In many of his sketches, he captured a variety of activities and characters, which filled the scenes and spaces he represented, just like the new developments we are doing in 3D architectural visualization today.
Why Do People Use 3D Rendering And Architectural Visualization?
The construction and design of the urban environment involves many stakeholders: engineers, architects, planners and non-professionals. All these people look at the process from different angles, with different goals, needs and needs. This obviously faces many challenges, but to make any construction project a success requires a “consensus” between all participants. Fortunately, 3D rendering and architectural visualization technology can help achieve this goal.
Using powerful 3D rendering software architects, designers and 3D artists can manipulate the design in real time, quickly switch between concept and concrete and explore different options, as well as refine and create multiple versions of the design. SketchUp, Rhino, Ray, Maxwell, Mental Ray and AutoCAD are just a few of the powerful 3D modeling and rendering software, providing support for today’s design and dazzling clients. In addition, by providing architects and designers with visualization tools and immersing them in the design, they can have a clearer understanding of the “qualitative and quantitative nature” of the space being designed.
So, all in all, 3D rendering and architectural visualization can help architects and designers to work together and communicate ideas more effectively. 3D visualization can be used as a marketing tool for customers or for planning consultation with planners, and can be used to improve the way design teams develop buildings. So why doesn’t everyone use them?
So, Is 3D Rendering And Architectural Visualization The Future?
In all designs, whether it is a building or not, the “visualization” process will never stop. I mean, visualization is not an end in itself. The process of design and visualization should be iterative, during which design changes are made through the insights gained through visualization…will lead to the next version of the design. So, is 3D rendering and architectural visualization the future?
To answer this question, we asked architects and designers on LinkedIn whether they think “3D rendering and architectural visualization are the future of architectural design”. Here are some of the comments we received:
“This is not the future, but the present.”
“I think the digital age has brought more tools, so to speak. It has been a long time since architects have drawn and built models… We can still do, but now we can use computers to draw and make 3D models (You can even print 3D models). Having said that, I am worried that more traditional skills are being lost, and I should pay attention to keeping these skills sharp. Tablet drawing is great, but there is no such thing as “napkin sketching” at the lunch meeting thing.
“3D visualization and video are new methods for building presentations. Our customers are requesting this service, and we are happy to provide it to them.”
“I have been an architect and industrial designer for more than 40 years. Today’s 3D visualization software is my means of practice.”
“Visualization has always been part of the work of architects. If the architect does not have visualization, someone may need to do it. In fact, software that can help the architect visualize is helping people see it better.”
“Today, I only use BIM (Revit Architecture) and render realistic views. In some cases, I still draw perspectives by hand, but I think the Revit presentation is more complete for understanding the ideas that led to the project.
“I think that in the future, 3D visualization will not only be a design tool or represent what we are designing. I think 3D design itself will become the ultimate object.
In the future, you will live, work and interact with other people in a virtual space. This means that architects (virtual architects) and buildings should rethink and redesign for this new type of virtual world. ”
Interactive 3D Architecture, Architectural Visualization
“It has now been fully proven that 3D visualization is a great investment in the physicality of our world. 3D visualization is a great tool that can help us take the project to a higher level. It allows us to an accurate and fast way to design, make and check decisions. Of course, this is a good tool for communicating with non-architects.”
“I have created hundreds of 3D visualizations for residential and commercial builders, and I believe that many of these projects are directly made structural changes/improvements after viewing the 3D images!”
“The value of 3D visualization cannot be underestimated.”
“Ultimately, your customers will always have a better understanding of the purpose of spending money.”
“100%… 3D rendering will always attract attention and stand out on 2D drawings.”
“No, this is now! The unpopular approach has taken the lead.”
“VR and AR are the future. Compared with 3D immersion, visualization is useless. You only need to look at products such as Oculus rift, Google Cardboard, Samsung VR and Microsoft’s HoloLens to view the stored communication products.”
“3D is now, Augmenting reality is the future or architectural concept. Currently, we have simple VR tools or game engines between the two, in which you can actually experience the space in a better way than 3D animation. AR Is king”
“Of course, I hope this is the future, otherwise I will be unemployed!”
Where Will It Go In The Future?
Many points of view tend to the perfect architectural rendering and 3D rendering images we see today, and in the future, we will enter the field of virtual reality more. Virtual reality (VR), which was regarding as “science fiction” not long ago, seems to be the next big thing. Not only for architects and designers, but also for everyone…
Architects and designers will be able to fully construct a 3D representation of their work and use VR to “integrate” their customers into the experience. We have been able to do this for a while, but actually wearing headphones and letting your senses experience sound and space will bring a completely different experience to the audience. A “real” experience. Some people may call VR a game changer. The scary thing is that it may soon.
Having said that, 3D rendering and architectural visualization are a magical art. No matter which aspect you invest in. There is no dispute that computer technology will have and will continue to produce historical influence in the field of design and architecture. If we continue the current path of discovery, we cannot pretend to imagine what might happen in the next 10 or 20 years. To be sure, with our development, architectural rendering, 3D rendering and VR trajectory will be closely linked. Design industry.
This is the future. So, you better preparing.
Beneficial For Everyone
A 3D visualization is a tool that is beneficial to any interested party. The management, clients, potential buyers, agents, marketers. Everyone associate with the construction business and you will find it difficult to give a reason why architectural visualization is not helping them. As the saying goes; ‘A picture is worth a thousand words’. 3D images are probably worth more! With realistic 3D visualization, graphics and animation, you can create a comprehensive and detailed replica of the building, exactly as it would appear in real time. This will help you fully understand each floor, landscape, elevation, and texture.
In addition, you can easily identify the design errors and correct them immediately. Also, imagine the situation for your customer or potential buyer. Which one will he prefer? A traditional architectural drawing or a 3D visualization that shows him exactly what his product will look like. In a completely different context, this can compare to the effects of visual effects in commercials.
Imagine watching a commercial with a mosquito repellent. What will attract you more A picture of the normal mosquito or a computer-generated monster mosquito? It is more or less that effect that the visualization has. What will attract you more A picture of the normal mosquito or a computer-generated monster mosquito? It is more or less that effect that the visualization has. What will attract you more A picture of the normal mosquito or a computer-generated monster mosquito? It is more or less that effect that the visualization has.
Timely Feedback
Not everyone can easily decipher all the elements of a traditional architectural drawing. Even if someone does this. They won’t be able to see the building structure until the project is complete. Your buyer has to rely on their mental abilities to imagine what they are going to buy. Why get him into unnecessary trouble. Just show him what he owns and help him come up with a better idea. Let him see it in great detail before buying it. Or why just see? Let him improvise on it too. A 3D image can clearly show physical dimensions of properties. And their space between other objects in the layout.
This enables a buyer to see and change the arrangement of various objects. So let him choose the best color for his wall, the best granite or tile for his floor, the style of his stairs, the room and style of the living room, kitchen, passageways or seating. the position for refrigerator, television, air conditioner or other household appliances. Let him mentally live in the house before it’s even built! Ultimately, such an architecture visualization helps with better feedback from customers. They can make timely and efficient suggestions regarding the space, style or other features of the project. That makes a customer happy and there is no company that does not prefer anyone.
Boosts The Marketing
Architectural visualization is also a major advantage in marketing. Advertising is an ever-changing phenomenon in this 21st century and every company thrives to be the master. The 3D image of your project in high resolution billboards and billboards is better every day than traditional cut or hoarded advertisements. In addition, the world is digital today. Most of your buyers are online and most of them have PCs or smartphones with the most advanced configurations. Even televisions are mini movie screens today! With the modern uprising of transmedia storytelling. You can advertise your product on multiple online and television platforms in the highest 3D quality. By creating a stunning and compelling 3D visualization of your project.
Improve Efficiency And Coordination
The visualization can significantly improve your work efficiency and coordination and also contribute to cost savings. Since the flaws and gaps can spot before construction begins, it takes a lot of pressure off your pockets while you try to fix them during construction. In addition, the designers, architects and engineers have a clear understanding of what the project should look like. This enables a smooth workflow and a smooth delegation. There will be less confusion and each department would be clear about what their goals are. There will also be no field disruptions, very little rework and change orders. In other words, the 3D visualization helps to successfully implement the famous business mantra “All for one and one for all”. Very often certain constructions are also rejecting the regional government due to irregularities in their appearance.
In a highly competitive sector, there is no mistake if you don’t stay in the know. The needs and demands of the market are constantly changing and a successful company fulfills all of these. In the modern architecture world, there is no doubt that visualization is a very popular tool. It’s a must have in any architecture business.