Nearly 40% of people have said that they will not do business with a person if their business card looks cheap. As a small business owner, it is more important than ever to have a high-end business card design if you want to capture people’s attention and business.
But how do you stand out? How do you prevent people from throwing out your business card? How do you make people remember your business?
Here are 5 of the biggest and boldest ideas for your custom business cards that will help you stand out in your customer’s mind.
1. Turn Your Business Cards Into Customer Loyalty Cards
Do you own a small business and have a hard time getting customers in through the door? Do you have difficulty turning those customers into repeat customers?
If you are looking for a great, bold way to enhance your business cards while also encouraging repeat customers, think about turning your business card into a customer loyalty card.
It is pretty easy to create a loyalty business card customers will want to keep around. Here’s how to do it.
Print your business information on one side of the business card. On the other side, create space for stamps, hole punch cutouts, or another type of marking that you can provide each time a customer visits your establishment.
Once all the spaces are filled in, they can get a discount or a free item the next time they come in. Not only will they want to hang onto your business card in order to get their free or discounted item, but they will be more inclined to tell their friends and family about your business.
2. Pin on a Little Something Extra
Who said that a business card can’t be fun too? Business cards do not just have to have your contact information listed on them. It can include cute, little fun gifts too.
Some examples of things to pin on your business card include actual pins with your business name on them. You can reward anyone coming into your business with one of these “supporter pins” with a discount on their purchase.
You can include a sticker that customers can peel off. Any type of small little trinket can instantly make your card stand out.
3. Go to the Next Level with Special Ink
Depending on your industry, you may not be able to turn your custom business cards into a loyalty card or pin something extra on them. If you want to make your business card as classy and elegant as possible, while still being unique and different, try thermo printing the ink on the card.
What is thermo printing exactly? Thermo printing is a specialized type of printing that uses heat to create a silky touch to raise the ink. It’s very subtle, yet can make a huge difference on your custom business cards.
Making your business card more pleasing to the touch can win you major points with potential customers. Customers will certainly see raised ink as less gimmicky than some other customization techniques.
4. Try Different Card Material
There are so many different types of business card finishes that can help you stand out from the sea of boring cardstock material. You can always go a step above the competition by using a matte finish or a gloss finish.
But there is no reason you need to stick with just paper. If you are looking to go above and beyond and have your custom business card give people a doubletake, try to mix up the card material.
Different materials that you can create a custom business card with include metal, mirrored glass, plastic, or clear material. While more expensive, if you are really looking to elevate your card above the competition, think about changing up the material.
Plus, this will definitely tell the 40 percent of potential customers that you are not cheap when it comes to your business cards.
5. Give Your Business Cards Some Utility
All the tips mentioned so far have been about increasing your business value to potential customers. But what about creating custom business cards that add value to the customer?
Some creative ways you can give your business cards some utility include adding ruler measurements to the side of your card. This would be great if you were a contractor, home builder, or another type of craftsman.
If you are a real estate agent, some ways to add utility to your card is to put a residential map of your town on the back of your business card. Or, if you are a barber, doctor, nail technician, make your business card an appointment card with the date and time of their next appointment.
A person will be much less likely to throw your card away if it provides some use to them outside of your immediate contact information.
Want More Ideas on How to Create the Best Custom Business Cards?
Some people may say that business cards are part of a bygone era of how business used to be done. But if you want to grow your business, having custom business cards is an absolute must.
For your next batch of business cards, try out new ink patterns, different card material, or any of the other tips mentioned in this article.
Still need more ideas on how to create the best custom business cards that will make your company name pop? Are you looking for more strategies on how to grow your customer base?
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