Do you start your own business and have decided to make your own company logo? Or maybe you are just not satisfied with the previous logo or rebranding in the company? One way or another, creating a new memorable company symbol in Turbologo is a great idea. The main thing is that it should be interesting and memorable.
What is logo?
A logo is an original graphic image of a company name in the form of stylized letters or an ideogram, symbolizes a product or service, and is often a trademark. It serves to identify the organization in the market, displays the concept and positioning of the brand, indicates its individuality, distinguish it from competitors and closely related to marketing.
There are many companies for which the logo is a whole story or a connection with it, but in this case, it is the most important object, many companies approach its stylistic changes very thoughtfully and carefully. The logo begins to work only after it becomes recognizable and remembered by people.
Creating a logo: methods and tools
The development and creation of a logo consists in the incarnation of a symbol or sign in the display of the company’s activities, its policies and very essence. It should be plain, harmonious, lay the image of the product in the mind of the consumer and cause a positive associative array.
To be sure that the future logo will be noticeably different from competitors, it is worth understanding who the competitor is and what their advertising materials, including the logo, look like. After the analytical part, you can proceed to the practical beginning – sketches and outlines.
Sketches are quick, sloppy and often unpresentable drafts that illustrate the ideas that come to mind of the logo designer.
If you don’t know how to draw with a pencil, you can use graphic programs such as Illustrator or Photoshop. If you can’t handle it, use online logo designers. With its help, you can find the right icon or font for the logo.
Using graphic editors and online platforms
You can create a logo on your own and for free using graphic programs (Photoshop, Illustrator, InDesign, etc.) that offer a huge variety of elements and tools. Here you get full control over the process, but it is desirable to have some experience in design. You will have to tinker with graphic editors from an hour to several days to get a high-quality result. Many well-known brands have created logos on their own. For example, the first version of Google’s famous multi-colored image was designed by the company’s co-founder in the free graphics program GIPM.
In online platforms such as Turbologo, you can also make a logo yourself, but in automatic mode. The constructor will ask for input data about the company, find out the preferences and give the finished result for download. Some services offer only a logo, others may show the image on media: cars, t-shirts, stationery.
Addressing to a freelancer
With so many freelance sites available, you can easily find an affordable specialist to design your unique logo online. You should find a designer who will select a logo specifically for your needs.
The advantage of a designer is that at the end you get a finished product of decent quality and at the same time do not waste time and effort on its development. There are platforms with low-cost job applicants, such as Fiverr. You can check out their work before paying, which makes these sites the perfect place to find a designer. To increase the chances of good results, choose freelancers carefully, read their previous work and reviews.
Take a catchy font and write a logo name
The simplest and most concise way. No need to try to draw icons or mascots, just write your logo name in a good font. Why this method is much better than trying to create a “cheap and cheerful” logo: it is important to focus on the product or test a hypothesis, and the visuals should simply not get in the way.
You will save money that you can spend on more important things instead of a mediocre logo. But most importantly, you will save a lot of time and nerves. You don’t have to rush among the options, arrange a vote for the “best option” on Facebook.
When your product is formed, tested, proves its viability, you simply order a brand book. This brand book will be able to reveal its essence, describe positioning, create not a “lonely” logo, but a full-fledged design system for communications and turn your brainchild into a classy brand.
Conclusion
So, to create a logo on your own, you need a little patience and the right skills. We have covered 3 ways and you can try each one. The main thing is to understand the idea and essence that your logo will reflect. At one glance at a good logo, users should understand that the company offers quality products and services. Also, thanks to the catchy logo, recognition in the market among competitors increases, which leads to customer loyalty.