While getting the target audience to visit a website is essential, the whole point of it is to drive conversion. In other words, you need to attract fickle visitors who may be intrigued about the organisation’s unique value proposition to subscribe, sign up, stay updated, share with friends, and become loyal customers.
A designer’s main objective is to create a high-converting landing page by making a solid first impression, and they have less than 7 seconds to do it.When developing the user experience for landing pages that convert, designers typically take different approaches depending on a set of considerations. If you want to get quality essays written then you can try the advanced Essay Typer tool.
Mentioned below are some innovative strategies to create a landing page design that amp up conversion.
- Define your goal
When designing the landing page, remember that your CTAis a representation of your goal. A rule of thumb is to create multiple landing pages for the same service or product you’re selling.
The reason is, people will purchase your product or subscribe to your service for varied reasons, and all these reasons should be highlighted in the messaging within your landing page.
And since you can’t stuff all that into one landing page, you need to create multiple landing pages that highlight the particular set of the target audience or buyer personas. In fact, as per Hubspot’s research, organisations that use more than ten landing pages benefit from up to a 55% increase in leads as opposed to those using ten or fewer landing pages.
- Responsiveness is key
Your target audience won’t be accessing the landing pages only from their desktop browsers. Many of them will use smartphones and tablets. That’s why you must make sure your landing page is perfectly responsive so that it looks great on every device.
You can use a resource like SeedProd to create your landing page, as it will help with the clarity of content on a small screen.
Any page you create with SeedProd is fully mobile-friendly and responsive. Click onthe mobile preview button to check how it looks on smaller devices. It also lets you edit your page right from the mobile preview. So, if a headline is too small on mobile, you can make it bigger without switching to the desktop view.
- The design has to be distraction-free
When creating the landing page, you must make sure there are no distractions that will trigger the consumers to leave.For instance, if you include a navigation menu on your landing page, visitors will click away without choosing your offer.
Discard any external and internal links from your landing page like footer links, navigation menus, and so on. After omitting all the unnecessary links, the only one left to click will be your CTA button.A distraction-free landing page will help you increase conversions and reduce your bounce rate.
- Choose the suitable colours
Did you know that the colours you plan to includewhen creating the landing page can have an impact on your conversion rates? Colour psychology is powerful, and we have a natural response to some of the colours.For instance, blue is related to strength, trust, and dependability, which is why it’s used by many financial institutions.
And green is associated with harmony, growth, and freshness, so it’s often used by wellness brands. When you consider colour psychology, it evokes certain emotions in your audience and makes your landing page more persuasive.
- Garner the attention with an intriguing headline
Your headline is often the first thing a visitor sees when they land on your page. So, you need to make it appealing.With an incredible headline, visitors will stay put a little longer to learn more. With a bad headline, they’ll leave.It should be simple, on point, and must convey the benefit to the visitor.
There’s no need to be metaphorical with your headlines or come up with unique wordplays.The ideal way to inspire your visitors to take any action is by telling them exactly how they’ll benefit from the offer.
- Write copy that your audience finds relatable
Aside from the headline, you also need to spare attention to the rest of the copy on the page.If you’re highlighting a specific product on your landing page, you’re likely to be tempted to add a long description of all of its features. But, not only is that too much text to read, it doesn’t encourage the consumers to take action.
Instead, focus on addressing the issue your audience is facing and how your product will help them solve it. Understand how to keep the texts brief and use bullet points to make them legible.
- Offer value above the fold
The best landing page structure is one that keeps the most important content above the fold. Above the fold is the section of your landing page that’s properly visible to users on the page.
Anything below this section that the audience will have to scroll down the page to see is below the fold. Now, you don’t have a lot much time to convince your website visitors to take action. So, you shouldn’t waste that time by having visitors scroll through your page to see the good parts of your products or services.
- Make your CTA persuasive
The CTA is the most vital element of your landing page. It’s the button that visitors click when they’re ready to choose your services. Your CTA button should be easily visible, have a contrasting colour to draw attention, and it should be persuasive. Keeping the CTA button more convincing is as simple as changing the button text.
For example, your CTA button could consist of-
- Download the Ebook Now
- Claim Your Discount Today
- Try For Free
Instead of having a CTA that comes across as too monotonous “Submit” or “Contact Us,” you can turn it more persuasive by the value your consumers will receive in return.
- Incorporate a video to explain complex details
Incorporating a video into your landing page is a brilliant way to boost engagement and drive more conversions.
In fact, as per the video marketing statistics, 84% of consumers believe they’ve been convinced to buy a product or service by watching a brand’s video. Other than that, you can use the video to explain more complex details about your service or product, rather than crowding your landing page with chunks of a paragraph.
- Integrate with social media
Imagine if every consumer that opened your landing page shared it with their family and friends online. Having your landing page go viral would be an excellent way to generate more traffic and conversions.
But, most consumers won’t share your page on their own accord. You must encourage them and make it convenient by incorporating social sharing buttons into your landing page.
- Create urgency with countdown timers
Instead of letting consumers to your page think whether they should opt-in or not, you want them to act quickly. And you can get the consumers to make a decision faster by maintaining a sense of urgency.
You can do this by incorporating words in your headlines, copy, and CTA that talks, like:
- Today
- Now
- Fast
- Don’t Wait
Additionally, an even potent way to create urgency is by using a countdown timer on your landing page. This countdown consists of a limited-time offer and a timer that’s counting down the minutes until it expires; visitors will rush to make a purchase before it’s too late.
Endnote,
There’s nothing like a landing page to drive meaningful conversions. With these tips, you’ll have everything you need to create landing pages that receive more clicks and signups, generate leads, and increase sales for your business.
Author bio: Ethan Taylor is a website developer working for a renowned IT company in Australia. Ethan has earned his MS in Computer engineering from Federation University. He’s also worked as a freelancer for close to a decade now and maintains an impressive portfolio. He’s also an academic expert for MyAssignmentHelp and offers CDR Engineers Australia help to students.