Many students struggle to present an intriguing write-up, due to lack of writing skills. They fail to engage the audience with the content. Furthermore, it has been seen that most of them rip off materials in a desperate attempt to generate more traffic to their website. However, it does not help them at all. As per 58% of the marketers, unique content is the most crucial type of content.
However, if you are currently struggling to pen down impressive content writing, you should not hit the panic button. In this write-up, you will get to know a lot about how you can improve your writing prowess. Read on to get an insight. You should:
Brush up the Basics
At first, you must check whether you have a good grasp of the fundamental grammatical concepts. For this, you must go through the parts of the speech. You must make sure that you are familiar with verbs, nouns, pronouns, adverbs, adjectives, etc. You might be proficient in these aspects, but it doesn’t hurt to revise. Who knows, maybe you stumble upon something new? Next, you have to check whether you know about subject-verb agreement, active-passive voice and so on.
If you see that you are struggling, you ought to proceed slow and solve a lot of worksheets. With time, you will see that you are able to comprehend the aspects. Once you master the grammatical aspects, you need to start writing. If you want, you can take the help of private tutors.
Read a Lot of Materials
If you wish to divulge an interesting aspect in your content writing, you need to have a strong command of the subject matter. For instance, your website is all about mobile phones and technology. You need to have updated information on the recently launched smartphones, or upcoming events. You also need to know about technical aspects such as processor, RAM, chip details, Android version camera specs, processing time, etc.
As you can imagine, you need to study a lot, and you have to go through various published materials. These include blog posts, official websites, YouTube videos, journals, customer reviews, etc. If you are unable to understand a topic, you should seek study help from professional experts.
Select an Impressive Topic
If you wish to draw the attention of the readers, you must create an exciting title. Most importantly, you have to choose a catchy topic. The topics should be trending and have a broad scope for discussion. In this regard, you might talk about the Spotify controversy and why many artists are disliking it. You can specify the issues, statistics, existing studies, and much more.
For this, again, you have to pore through a lot of materials. All you have to do is type in the right keywords, and you will get the required results. Some of the other topics that you can consider, based on your niche, are the impact of COVID, AI technologies, applications, etc.
Create an Outline
You have to create an effective outline in order to present the content properly. For example, you will usually be writing blog posts or articles. So, you have to create an introduction, the body and conclusion. Your introduction is the only chance of creating a good impression in the minds of the readers. You can start with an interactive question, or state a figure. Next, you introduce the topic and the central theme of the article.
In the body, you cover various angles of the topic under different subheadings. If possible, try to incorporate bullet points to improve the visibility of the write-up. Keep each paragraph within four lines, and the total number of paragraphs should not be more than 6 to 8. However, it also depends on the total word count. Usually, the reading time is 7 minutes, and the length is about 1600 words.
Finally, you have to write a succinct conclusion. Here, you must highlight the key points of the article. You also have to mention the CTAs, which asks the readers to take some action.
Focus on the content Writing Style
Your content writing style should be lively. Even if you are under time pressure, you cannot compromise the quality of your writing. First, you have to decide for whom you are writing the content. Based on that, you have to figure out the tone of the passage. Moreover, you have to use various techniques like zoom-in-zoom-out or rely on literary tools like alliteration, euphemism, diction, personification. You can even use psychology to spark the interest of the readers.
Also, you have to keep in mind that your content writing will be read by an audience having a varied educational background. If you wish to generate more traffic, you must use simple words and refrain from using technical jargons. Even if you are using technical jargons, you must explain them briefly.
Pay Attention to Diction in Content Writing
You have to be very cautious with your word choice, and you have to decide this before you put pen to paper. It is wise if you use simple words, so that most people won’t have to sit down with a dictionary when they go through the content. You can even infuse emotive words and transition words, so that the readers have a nice time ‘gliding’ from one passage to the other.
For instance, you can use words like appalling, adored, alluring, ‘nevertheless’, ‘furthermore’ ‘consequently’, etc. If you struggle to do so, you can clarify your doubts from the Internet or seek guidance from your teachers. Or, you can avail help with assignments from professional experts.
Focus on SEO and Tags
If you want to improve the traffic to your website, you should focus on keyword research. You must try to find out what people are searching for online. You can do this if you take the help of tools like Soovle, Jaaxy, Ahrefs Keywords Explorer, etc. You can get to understand what keywords you can use, namely the primary, secondary, long-tail, LSI, broad-match, etc. Are you aware of the fact that 0.16% of the most popular keywords are responsible for 60.67% of all searches?
In addition to this, you must understand the meta title and meta description you must use for improved SERP. Since most people today use social media platforms like Facebook, Twitter, Instagram, etc., you can share the links of the posts on those platforms.
Implement the Google Authorship
All you need is a Google+ account to use Google Authorship to connect content to a specific author like you. As a result, your posts appear in search results as rich excerpts, complete with the author’s photo and the article title. Google Authorship is perfect for personal marketing, but it can also help your posts get more clicks. If you’re a writer, you should learn how to set up your website’s Authorship.
You gain a competitive advantage as the search results with authorship are bound to draw the attention of the readers. Moreover, studies suggest that click-through rates increase by 30% to 150% once the authorship is implemented. Furthermore, authorship signifies personal perspective, and the claimed content is trustworthy, realistic, etc.
Incorporate Imagery
You should incorporate imagery if you wish to get further engagements, like views, shares and likes. You should also have a Pinterest account. Besides promoting your blogs across your other social media channels, you can also pin the posts with images. In addition to this, you can also use an infographic.
Here, you only highlight the key points along with figures and images. The content is appealing, and it offers valuable information. If you explore the Internet, you will get to see numerous outlines. Just choose one that is relevant and get started. Be careful to fact-check everything before you publish it.
Proofread the Content
Once you are done writing the content, you should proofread the content properly. If you cannot edit the write-up manually, you can take the help of the spell checkers and grammar checkers available online. These include applications like Grammarly, Ginger, ProWriting Aid, Hemingway App, PaperRater, etc. You have to make sure that you rectify the grammatical, spelling, sentence construction error, etc.
Finally, you have to ensure that the write-up is 100% original. For this, you have to take the help of the plagiarism checking software. You can rely on Grammarly, Turnitin, Copyscape, etc. Or, if you wish to use free tools, you can visit MyAssignmenthelp.com, Tophomeworkhelper.com, Allessaywriter.com. You can use the tools an ample number of times without you having to pay any subscription fee.
If you apply the tips in your writing process, you will notice that your standard of write-up has enhanced manifolds within a few days. At the same time, you need to keep on reading different books and articles to understand how each writer presents their thoughts and ideas.